Freelancer profile translated to English.
Back to original languageAbout David
✔ About ⤵︎
Lead Product Manager Digital with 15+ years of experience in product, data, SEO, and complex platform redesign.
I help companies simplify their products, accelerate delivery, and generate measurable business impact with a frugal and data-driven approach.
Expertise: product strategy, discovery/delivery, data analysis, dashboards, technical & content SEO, frugal innovation, multi-team projects.
✔ References & Sectors ⤵︎
Ubisoft, M6 Digital Services, Meteocity, Passeportsanté, Déco.fr, Fourchette & Bikini, Willemse, Chausport, Mindbaz, SciFi-Universe…
Media, e-commerce, SaaS, data, weather, entertainment, tourism.
✔ My Offer ⤵︎
Product Direction & Strategic Steering
Vision, scoping, OKRs, results-oriented roadmaps.
Complex Project Management
Prioritization, coordination, arbitration, multi-product.
Delivery & Agility
Squad structuring, discovery → delivery, rapid deployment.
Prototypes & MVP
Ideation, prototyping, testing, iterations.
Data Analysis & KPIs
Business analysis, dashboards, impactful recommendations.
SEO & Acquisition
Technical SEO, content, performance, linking, growth strategies.
Objective:deliver fast, simple, and useful, with a clear impact on your business.
French
Native or bilingual
English
Fluent
Can work on-site
Lille (up to 20km)
Experience
- Le WagonData Analyst (VAE via data bootcamp)EDUCATION AND E-LEARNINGJanuary 2025 - March 2025 (2 months)Lille, FranceData Analysis / Business Intelligence:- Definition of business KPIs- Study and understanding of business data- Data collection and tracking plan via GTM / Google Analytics / Search Console / Dedicated Feeds- Data creation by deduction or cross-referencing sources- Multi-level analysis: temporal (annual, monthly, weekly, daily), strategic (customer, order, products), physical (stock, availability, delivery) or sentiment (customer reviews, NPS, usage, likes/votes, social)- Dashboarding with Google Sheets / Looker Studio / Power BI / Python- Update on data governance and GDPR regulationsData Engineering:- Creation of a data warehouse on GCP with Big Query- Transformation and manipulation of large datasets (ETL) in SQL and Python- Data flow management and automation with Fivetran, dbt, Zapier/Make, and PythonData Science:- Correlation tests to verify our hypotheses:- Training machine learning models- Clustering/Segmentation: Pattern identification- Time series prediction: Detection of cycles, trend curves...Final bootcamp project:8 days in a team of 3-4 people to identify a business problem, analyze available data, find one or more solutions to solve it, and present the study and solution publicly.Our topic: Study of the impact of crime on real estate prices in Los Angeles from 2020 to 2025Our solution: A set of dashboards and an interactive map of Los Angeles that determines the best neighborhoods in the city to invest in and geolocates properties for sale within the client's budget.We also developed a small software to calculate the CrimeScore, a unique KPI that rates the danger of a neighborhood based on crimes and offenses that occurred there. Dataset size: 15 million rows.
- M6 DIGITAL SERVICESBusiness Unit Director/ Lead Product ManagerPRESS AND MEDIASeptember 2015 - April 2024 (8 years and 7 months)Lille, FranceManagement of the P&L for 3 sites (>10 million visits/month). Agile business referent.Global redesign of M6météo (16 million pages): multiple APIs, GeoLoc. Growth and SEO strategies: +30% traffic per year on average. Process automation & use of GenAI. Redesign of 5 media outlets. Launched 3 innovative projects: newsletter, CO2 footprint, and slideshow.
- AtecnaService Center ManagerDIGITAL AND ITSeptember 2012 - September 2015 (3 years)Lille, FrancePrioritization of backlogs for 10+ clients and management of 8 developers.Technical training as requested by the client (Git, Magento).
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Certifications
- Designer Developer in Artificial Intelligence and Data ScienceLe Wagon2025