About David
French
Native or bilingual
Experience
- Inovatia SAAssociate DirectorDIGITAL AND ITJanuary 2025 - Today (1 year and 7 months)Genève, Switzerland
Inovatia SA, where AI becomes a real growth lever.
Artificial intelligence is redefining business performance. However, it must be integrated where it creates value — not as a fleeting trend, but as a strategic, sustainable, and measurable tool.That's our business. We help companies structure, optimize, and accelerate their digital ecosystems by combining strategy, data, proven technologies, and applied AI.A global expertise, structured into specialized brands:🔹 diginnova — Websites, apps & performance marketing🔹 digitle — Digital transformation, CRM, data & AI🔹 digirealty — Marketing & AI for real estate🔹 digiresorts — Marketing & AI for luxury hotels and travelainovatia (in development), website and application creation, reinvented by AI.Based in Geneva, we operate in Switzerland and internationally, from SMEs to large corporations.📍 Rue des Alpes 5, 1201 Geneva📧 · 🌐 inovatia.ch - Naef ImmobilierHead of Digital & InnovationREAL ESTATENovember 2019 - Today (6 years and 9 months)Genève, SwitzerlandManagement of projects and the team dedicated to the digital transformation of the Naef group with the main objective of providing value to our sales force, aiming to optimize lead acquisition and improve conversion, while ensuring the enrichment of the customer experience at the heart of our innovative solutions.Key Objectives:▸ Management of CRM strategy and related solutions▸ Transformation of business processes related to sales▸ Steering the implementation project of Salesforce for sales and marketing▸ Management of relationships with partners within the scope of assigned missions▸ Change management for sales teams▸ Optimization of marketing automation with Salesforce▸ Monitoring the effectiveness of CRM campaigns and activities▸ Active development of CRM team members▸ Implementation of KPIs and dashboards for different segments
- Digy.WebFounder & Business DeveloperTELECOMMUNICATIONSSeptember 2015 - December 2024 (9 years and 3 months)Valais, SuisseDigy.Web is a digital agency specializing in digital marketing strategy, website development, creation of print campaigns, and design of social media campaigns.We offer:▸ Consulting in marketing and digital transformation▸ Audit of your marketing & digital tools▸ Support in CRM implementation▸ Creation/Redesign of corporate and e-commerce websites▸ SEO and SEM Strategy Optimization▸ Creation of social media campaigns▸ Creation of illustrations, flyers, brochures, business cards▸ Social sellingDiscover our projects at
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Education
- Diploma of the Entrepreneur Student (D2E)Université Jean Moulin (Lyon III)2016Diplôme visant à développer l'activité de TrouveTesMeubles, construire et optimiser le modèle économique tout en améliorant la vision d'entrepreneur grâce à l'aide de mentors universitaires et professionnels.
- Master 2 Manager of Commercial Strategy specializing in E-Commerce & Multichannel StrategyIDRAC Business school2015