Freelancer profile translated to English.

Description

Hello and welcome to my Malt profile!

I'm available part-time to advance your 360° Growth & Inbound Marketing projects while you find your perfect full-time hire.

I have availability to support a project starting February 2025.

My name is David, I'm 33 years old, and I help Early-Stage B2B SaaS Startups optimize their Go-To-Market (GTM) strategy, and initiate or accelerate their Growth strategy, with a focus on Inbound Marketing. Having worked for over 10 years on SaaS challenges mixing Acquisition, Conversion, Inbound, Product-Led Growth (PLG), Activation, and Referral, I can help you challenge, analyze, build, and execute your strategy while you recruit the right profile.

Previously

Rebuilt Tomorro's Inbound strategy to ensure recurring revenue (+44% Revenue from Inbound)
Revived Screeb's acquisition to unlock the situation, then helped recruit the new profile (+480% Deals from Inbound)
Improved Zensimu's Activation and PLG GTM strategy
7 years at iAdvize, where I launched the B2B Inbound & Growth Marketing strategy + launched the acquisition of a physical event, which then became digital and a Media entity.

In parallel, I co-founded Monsacdefarine.com with my brother following the flour shortage during COVID.

I teach Growth courses at Audencia and provide coaching.

According to my clients, here's what sets me apart

Rare profile mixing strategy, analytics, and execution (hands-on)
Excellent execution capabilities ("you get your money's worth :D")
Passionate about my profession
360° Growth (Acquisition, Activation, Revenue, Referral)
10 years of experience in B2B SaaS (self-service, enterprise, SMB)
HubSpot expert
Talk Less Do More

Awards

🏆 AWARDS | Marketer of the Year, iAdvize 2018 & 2015 💬
🏆 AWARDS | Valedictorian, MBA Web Business ESCEN 2014 👨‍🎓

If you wish to contact me:

Languages

French
Native or bilingual
English
Conversational

Workplace preferences

Can work on-site

Nantes (up to 50km)

Laetor
Part-time Head of Growth & Inbound Marketing - Course creator
June 2022 - Today (4 years and 2 months)
France
Help Early Stage SaaS founders accelerating their Growth through implementation of Inbound & Growth strategies from scratch
Coach Growth Hacking & Inbound Marketing Strategies to professionals, students, experts.
Screeb
Growth & Inbound Marketing - Inbound, GTM, Revenue OPS, Nurturing
September 2023 - December 2024 (1 year and 3 months)
France
"David started from scratch and had a significant impact on Screeb's growth. Many of the successes we achieved can be directly attributed to his work. Thank you, David!"

When - Screeb didn't generate results, their Head of Growth left the company
Why - Wanted to make an audit
Frequency - 8 days / Month (1 year, 3 months)

Goal - Revamping a Growth Marketing Strategy that didn't work
+480% YoY Deals from Inbound
+64% YoY ConvRate Lead_to_Deal from Inbound

Mission
Solved & built an Inbound Machine for Lead Gen: x6 Inbound SQL YoY
Identification and implementation of Quick-Wins (CRO + Ads)
Improved Copywriting (Case study, Blog post, Persona)
Built a Content Strategy + Nurturing Strategy + SEO Action Plan
Optimised Hubspot usage (Pipeline, Playbook, Lead Scoring)
Tools
Hubspot, Webflow, Segment, LinkedIn Ads, SERanking, FullEnrich
Zensimu
Growth 360 - Acquisition, Activation, PLG, Referral
May 2023 - December 2024 (1 year and 7 months)
France
"I think a profile like David's is quite unique today, and rare. Very well-rounded, capable of addressing a wide range of topics, and able to be both strategic and hands-on." Etienne Le Scaon - Co-founder Elevo & Zensimu

When - Wanted to level up their entire Growth funnel and grow their revenue
Why - As a Bootstrap company, they were looking for someone hands-on, strategic, analytics
Frequency - 6 days / Month (1 year, 6 months)

Working on a 360° Growth Strategy to drive 100% Revenue from Self-Service.

Improved Activation & Free to Paid Ratio: Implemented product-led growth actions and refined the onboarding process.
SEO, Content Strategy, & Copywriting: Developed case studies, blog posts, customer personas, and templates.
Improved SEA Performances with external Agency
Other Growth Initiatives: Referral Program, Automation of Testimonial collection, Influencer Marketing Campaign,

Tools: CustomerIO, Mixpanel, Storyblock, Hubspot, SERanking