Freelancer profile translated to English.
Back to original languageAbout David
With a background in corporate finance, I now support early-stage startups and SMEs in developing and executing digital strategies.
My main expertise lies in:
- digital communication
- setting up lead generation & growth hacking processes
- aligning marketing strategy with business needs.
These strategies are developed after addressing several key questions with my clients during an introductory call or meeting. The idea is to conduct an initial audit across several verticals, including:
- defining and understanding your ideal customer profile (ICP)
- identifying your brand's strengths and analyzing customer loyalty to your brand
- auditing and analyzing the current online acquisition strategy by answering two questions: how do my clients find me today? how would I like them to find me?
Once these questions have been answered with the various decision-makers in a company, we can then work together on developing a multi-channel strategy to meet the company's business needs.
No channel or method of execution is excluded; it all depends on the company's environment.
My main expertise lies in:
- digital communication
- setting up lead generation & growth hacking processes
- aligning marketing strategy with business needs.
- JobTeaser: B2B Growth Marketing, new prospect acquisition
- Skillandyou: positioning strategy, brand adaptation for international development
- Moonworkers: launch strategy; definition of marketing targets; definition of objectives and generation of the company's first revenues
English
Native or bilingual
Italian
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
London (up to 50km)
Experience
- crème de la crèmeHead of International GrowthHUMAN RESOURCESJuly 2017 - Today (9 years and 1 month)Cité de Londres, United KingdomFreelance recruitment marketplace.My missions focus on:- acquiring new B2B clients (SMEs, large accounts)- acquiring new B2C freelancers (millennial demographic)- managing the sales cycle
- crème de la crèmeBusiness ManagerHUMAN RESOURCESAugust 2016 - July 2017 (10 months)Paris, FranceBusiness development strategy:- acquiring paying clients- client retention- managing the sales cycle- CRM management & optimization
- 21 Centrale PartnersInvestment AnalystBANKING AND INSURANCEMay 2015 - October 2015 (6 months)Paris, FranceThe job allowed me to be part of 21 Centrale Partners' Investment Team working on relevant and impactful projects such as:-Investment opportunities analysis: together with the investment team, the job consists in researches on specific topics to prepare the decision-making process for new investment opportunities-Contribution to the business plan review, to the writing of the investment memorandum etc.-Portfolio monitoring: attend the monthly committees with the Management team, I am working closely together with the Investment team in writing meetings report, and help them with the update of the business plan
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Education
- BIEMFBocconi University - Milan, Italy2016Bachelor of International Economics Management and Finance (BIEMF) Field Of Study: Major in Finance Dates attended 2013 – 2016 4th in Europe & 11th Worldwide - QS World University Ranking (2018) 7th worldwide MSc in Finance - The Financial Times (2017)
Certifications
- Hubspot Inbound MarketingParis2018