Freelancer profile translated to English.

Back to original language

Description

**I boost your CRM and maximize the business potential of your data.

My goal is to multiply your revenue by building loyalty with your current and future customers to your brand**

>> MY SPECIALIZATIONS <<

I implement and build your CRM acquisition and loyalty strategy

*- Repeat Purchase + LTV

- PRM Acquisition and CRM Retention

- Multichannel (sms, push notification, whatsapp, print, phone...)

- Loyalty Program & Referral Construction

- Drive to Store/Store to Web Mechanics*

I build and activate your databases

*- Relational Databases (multi-table)

- Advanced Segmentations

- Personalization of Contact*

I create and optimize your performance indicators

*- Analytics Dashboard

- Measurement of ROI-driven actions*

I recruit, train, and supervise your teams

*Recruitment of talent & training/skill development*

I find the best tools for your business

*- CRM

- Marketing automation

- Email marketing

- Loyalty & Referral

- Monitoring*

>> MY KPIS <<

My main performance indicators

- Repeat purchase

- Average basket size

- LTV

- CAC

- Conversion rate

- Churn rate

>> MY EXPERIENCES <<

I have been working in the startup world for over 6 years (myself a business creator within French Tech), I excel in contexts of building and redesigning Business Units as part of fundraising rounds.

- **Startup & Scale-up Experiences**: Feed., Japhy, Campings et Neowebcar by l'Argus; Don't call me Jenyfer, MyJolieCandle, HelloMyBot, Rouje Paris, Exploris, Carlili

- **Agency Experiences (CRM Key Account Director)**: Europort, Sergent Major/Natalys, Ministry of Economy, Crédit Agricole, and Chanel...

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Exploris
Senior CRM Consultant
TRAVEL AND TOURISM
June 2022 - Today (4 years)
Paris, France
CRM Emailing marketing automation Data Engineer fid Database
Carlili
Senior CRM Consultant
TRANSPORTATION
June 2022 - July 2022 (1 month)
Paris, France
CRM Database Data analysis Data visualization Audit Email marketing
Rouje
Senior CRM Consultant
E-COMMERCE
April 2022 - May 2022 (1 month)
Paris, France
Strategic Development and continuity of retention projects via CRM.
Implementation of PRM and CRM data collection and growth strategy.
Diversification of direct marketing channels (SMS, MMS, Push Notification)
Analysis of CRM Marketing performance (adhoc emailing and marketing automation) and snapshot of prospect and customer database.
Implementation of CRM action plans and deliverability optimization.
CRM Database Retention Loyalty Data collection Emailing