Freelancer profile translated to English.

Description

Independent consultant, I support SMEs in the overall management of their online growth. My approach combines strategic vision and technical execution to transform your investments into measurable results.

My areas of expertise:

Digital Strategy: Presence audit, sales funnel definition, and global media planning.
Paid Media (Ads): Creation and optimization of campaigns on Meta Ads (Facebook/Instagram) and Google Ads
Tracking & Analytics: Advanced installation via Google Tag Manager, Google Analytics (GA4) configuration
Emailing & Automation: Implementation of loyalty campaigns and automation sequences to maximize customer lifetime value (LTV).
Web Performance: Consulting on landing page optimization and user experience.

I am not limited to managing a single channel. My role is to ensure consistency between your acquisition, your measurement, and your retention. A fan of no-code solutions, I implement agile and efficient infrastructures, adapted to the real needs of SMEs.

Typical deliverables:

Comprehensive audit and strategic recommendations
Performance monitoring dashboards (KPIs).
Technical setup of tracking and automation tools.
Management and monthly optimization of advertising budgets.

Based in Reunion Island, I work remotely on local and national projects with a focus on transparency and profitability.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Mayar Vision
Consultant Traffic Manager | Media Buyer
January 2026 - Today (7 months)
Réunion
Independent consultant, I support VSEs and SMEs in deploying paid acquisition strategies on the Meta ecosystem (Facebook & Instagram). Specializing in performance optimization, I combine strategic expertise in media buying with technical mastery of tracking tools to maximize advertising return on investment (ROAS).
Meta Ads Web Marketing Strategy Google AdWords
STUDIO K
Digital Project Manager
June 2023 - December 2025 (2 years and 6 months)
Réunion
Project management for various client accounts
Creation and deployment of digital strategies
Management of digital advertising campaigns
Community Management
Creation of dashboards
Oversight of communication material creation
Team management
Monitoring
Médicis Agence de communication
Digital Project Manager
February 2020 - June 2023 (3 years and 4 months)
Réunion
Project management for various client accounts
Creation and deployment of digital strategies
Management of digital advertising campaigns
Community Management
Creation of dashboards
Oversight of communication material creation
Team management
Monitoring

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Master
ECV Digital
2019
Master
Bachelor's degree
EGC Réunion
2016
Bachelor's degree

David Mussard

Consultant Traffic Manager | Media Buyer

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