You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Malt Strategy
New report
Malt Tech Trends 2026
David MolinaDM

David Molina

AI & Marketing Architect | Ex-Head of Data

€700/day
1 project
Paris, FR
8-15 years
AI Agent
Claude Code
Automation
Vibe coding
Generative AI

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About David

After several years managing data and acquisition for brands and agencies (Primelis, Artefact, then my own companies), I now leverage this dual expertise – performance marketing + product development – to help businesses integrate AI concretely into their operations. Not slides: tools that work.
What I can do for you

🔧 Set up AI & Automation Architecture

Map your processes (acquisition, ops, reporting) and identify where AI truly saves time and money
Build your automation scenarios (Make, n8n, API) — for example, I've deployed and stabilized dozens of Make scenarios connected to Meta & Google APIs for an agency
Architect the tracking and data that feed your models, agents, and dashboards

🤖 Develop Custom Tools

Internal tools, dashboards, agents, and micro-apps built quickly with Claude Code, the Anthropic API, and LLMs
Concrete examples: a Google Ads audit tool from simple screenshots, automated branded presentation generators (HTML/PDF), business assistants
From prototype to product: I code, I deploy, I document

🎯 Offer Ad-Hoc Support

AI / Automation Audit, POC scoping, training your teams on Claude and Generative AI
Integrating AI into your existing marketing workflows (Google Ads, Meta, SEO, CRM)

Why me?

I'm neither 'just a dev' nor 'just a marketing consultant'. I understand your business challenges and I know how to deliver the technical solution. I've built my own products (visionOS apps, mobile game, SaaS): I therefore think ROI, time-to-market, and maintainability — not just demos.
Shall we talk?

Have a specific need or just an idea to explore? Describe your context, and I'll quickly tell you if and how AI can help you — and at what cost.
E-commerce
Consulting and Audits
Digital Business Models
Digital and IT Services
Telecommunications

  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Remote only
Primarily works remotely

Experience

  • Primelis
    Head of Data
    CONSULTING AND AUDITS
    September 2021 - October 2024 (3 years and 1 month)
    Paris, France
    Creation and management of the Data department (10 people): data marketing, data visualization, and tracking for e-commerce, retail, insurance, and non-profit clients in France and the US.
    Key responsibilities:

    Structuring and managing a team of 10 data analysts and consultants
    Implementing data-driven media steering strategies for major e-commerce accounts
    Designing performance and attribution dashboards to optimize advertising investments
    Deploying advanced tracking solutions (server-side, consent mode, GA4)

    Flagship project — Galeries Lafayette:
    Development of an intelligent Google Ads campaign steering system via API, coupled with customer and product segmentation to manage media based on margin. Result: ROAS optimization and dynamic budget allocation based on actual profitability.
    Other notable clients:
    Allianz · UNICEF · US E-commerce businesses and law firms
    Technical skills:
    Google Ads API · Meta Ads · GA4 · Server-side tracking · SQL · Data visualization · BigQuery
    SQL Data Visualization Google Ads BigQuery Project Management
  • Artefact
    Consulting Manager Data & Digital Marketing
    CONSULTING AND AUDITS
    September 2016 - September 2020 (4 years)
    Paris, France
    Consulting Manager - Acquisition & Data Marketing

    Supporting major clients (retail, telecom) in their digital acquisition strategies and marketing performance optimization.
    Key responsibilities:

    Steering and optimizing paid acquisition campaigns (Google Ads, Meta Ads) with a data-driven approach
    Implementing performance monitoring and multi-touch attribution dashboards
    Measuring and improving the ROI of media investments, integrating insights into business processes
    Strategic consulting: structuring ad accounts, budget allocation, scaling

    Flagship project:
    Product Owner of a team of 10+ data/cloud experts to develop an AI solution for real-time segmentation and personalization for an international telecom operator — subsequently applied to optimize advertising targeting.
    Technical skills:
    Tracking & attribution · Google Ads · Meta Ads · SQL · Python · Data visualization
    Consulting Data Visualization A/B Testing Data Analysis Google Analytics

Reviews

5.0

Out of 1 rating

M

Mathieu

iProspect France

Reviewed on 1/6/2022

It was a real pleasure working with David, both enjoyable and highly professional. Beyond his operational expertise and mastery of Web Analytics, David also excels in client relations, whether in understanding needs, communicating throughout the project, or presenting deliverables. Don't keep him in the shadows!

Recommendations

Be the first to recommend David

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Signup to reveal

Education

  • Master of Science: International Business and Information Technologies
    HEC Montréal
    2015
  • Master in Economics and Management
    Paris 1 Pantheon-Sorbonne University
    2013

Certifications

  • Google Analytics IQ
    Paris
    2016
  • Tealium IQ
    Paris
    2017

Skill set

Data Visualization
Google Analytics
Consulting
Inbound Marketing
SQL
Web Project Management
Web Marketing Strategy
Google Ads
Web Analytics
Web Marketing
SEA
Digital Transformation
Marketing
Google Tag Manager
Business Plan
SEO Audit
Digital Communication
Facebook Marketing

Categories