About David
Spanish
Native or bilingual
English
Fluent
Experience
- Sales Athlete CoachingExecutive Coach · High Performance Without Burnout for Executives and Teams · 90 daysCONSULTING AND AUDITSNovember 2024 - Today (1 year and 9 months)Madrid, SpainFor **18 years, I was on the front lines of enterprise**: closing deals from €30K to €150K ARR, **building sales departments from scratch**, and managing teams under real monthly pressure.What I saw repeated without exception: the limit of performance was never the strategy, but the mental state of the Executive executing it — and the collective burnout of the team sustaining it.Today, I work withCEOs, Executives, and their Teams in High-Demand environmentswho need to scale results without burning out in the process.Not as an external consultant designing from theory — but as someone who has lived exactly what they are experiencing.Two programs. One system — results in 90 days:✔Executive Coaching 1:1— For the Executive or CEO with inconsistent results, accumulated pressure, or who needs to reach their next level without human cost.✔Corporate Team Performance— For the team that doesn't scale, suffers collective burnout, or needs a system that **differentiates and empowers them in an environment where AI has raised the bar**. Group training + executive coaching for key individuals.Methodology: Sales Athlete Performance Framework™— Executive Coaching + Applied NeuroscienceExecutives and teams from these organizations have gone through the process:Endesa · Salesforce · Bankinter · Correos · Aiudo
- DiliTrustKey Account ExecutiveJuly 2024 - December 2025 (1 year and 5 months)Madrid, SpainBusiness development of LegalTech SaaS Software for Enterprise category companies — **full sales cycle management with CLO, Legal Ops, CIO, and CFO interlocutors**.I learned firsthand what I work with my clients today: that teams normally don't fail due to lack of product — they fail due to lack of a mental system to sustain performance when quarters go awry.✔ 100% quota achieved✔ Pipeline built from scratch in a territory with no previous history✔ Accounts: Mahou-San Miguel · Gestamp · Iberdrola · SIDENOR✔ Deals: €30K–€150K ARR · Cycles of 6 to 12 months
- CegidKey Account Manager & Team LeaderNovember 2021 - July 2024 (2 years and 8 months)Madrid, SpainBusiness development of HRTech SaaS Software for Enterprise category companies — consultative sales of Talent Management and Time Tracking solutions for large corporations. **Stakeholders: HR Directors, CIOs, and CTOs**.Here, I simultaneously managed my own accounts and the sales team in Madrid.This phase is a direct part of my authority as a Coach: I know what it's like to sustain performance under real quarterly pressure, build a business case, a process with multiple C-level stakeholders, and close in environments where the margin for error is zero.✔ +100% quota consistently throughout the period✔ Promoted to Team Leader while maintaining direct commercial responsibility✔ Accounts: Europcar · Adolfo Domínguez · SENER · GLS · Ibermática✔ Average Ticket: €20K–€120K ARR
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Education
- Degree in Business Administration and ManagementUniversity of Salamanca2003
- High Impact Program in Digital Marketing, Social Media and Analytics.IE Business School2020High Impact Program in Digital Marketing, Social Media and Analytics.
Certifications
- Executive CoachingCORAOPS2024
- Systemic Team CoachingCORAOPS2026