Freelancer profile translated to English.

Description

Product Managerspecializing in retention, engagement, and gamification, with a background in video game design.

I help transform casual users into regular usersthrough engagement loops, a data-driven approach, and cross-functional execution (Product/Design/Tech/Marketing).

What I excel at:

Designing engagement and progression mechanics
Improving key KPIs: activation, retention, churn, ARPU
Prioritizing and delivering quickly: discovery, roadmap, specs, agile squad delivery, data-oriented iteration

Recent results:

Led a monetization pivot (subscription to free-to-play with ads), monitoring ARPU/retention/churn
Doubled average playtime and increased highly engaged users from 7% to 18%

Contact me to discuss your challenges!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Rouen (up to 50km), Le Havre (up to 50km), Marseille (up to 50km), Lyon (up to 50km)

Kayfo Game Studio
Senior Product Manager
VIDEO GAMES AND ANIMATION
November 2024 - Today (1 year and 7 months)
Result: Average playtime doubled and increase in highly engaged players.
Led end-to-end delivery, sprint planning, and ensured smooth releases.
Organized regular playtests to observe player behavior and feature appeal, then adjusted priorities and scope.
Designed and monitored A/B tests to validate hypotheses.
Tracked success metrics to identify blockers and drive iterations.
Provided QA/acceptance support and tracked issues until resolution.
Coordinated with the CTO and aligned teams through documentation
Product management Gaming Mobile Games Producing
BlaBlaCar
Product Manager
TRAVEL AND TOURISM
June 2025 - July 2025 (1 month)
Paris, France
Result: Delivered 4 high-impact solutions to improve new driver success on BlaBlaCar as part of the Noé bootcamp.
Led product strategy: problem framing, prioritization, solution prototyping, specifications, and deployment approach.
Analyzed BlaBlaCar dataset and conducted user research (driver and passenger interviews).
Prioritized problems by impact on metrics vs. technical cost.
Prototyped user flows on Figma and iterated on 4 solutions.
Collaborated with my partner to align priorities, scope, and delivery.
Product management User Research Data analysis Product Delivery Product Delivery
Fiero Studio
Level Designer
September 2024 - October 2024 (1 month)
Result: Improved onboarding experience and better showcased the engine to users and prospects.
Complete redesign of the onboarding tutorial: analysis of the existing journey, identification of friction points, and design of a new progressive flow adapted to different user levels.
Creation of an interactive playable demo to showcase the engine's technical capabilities and serve as a reference for prospects.
Collaboration with product and technical teams for alignment and smooth implementation.