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David MaréchalDM

David Maréchal

DG de transition | Transformation & structuration

€1,000/day
19 projects
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About David

Interim General Manager / Interim Sales Director, I work with SMEs, mid-cap companies, multi-site groups, shareholders, and investors facing challenges in transformation, structuring, or performance recovery. My expertise covers general management, P&L management, profitability improvement, organizational transformation, multi-site management, and business development.

I have managed organizations with revenues up to €42 million and nearly 600 employees, achieving concrete results in growth, productivity, costs, and profitability. At Zooparc de Beauval, I led the economic recovery and complete transformation of a multi-site hotel and catering business: transitioning from 4 to 7 profit centers, increasing revenue by +12% compared to pre-Covid levels, returning to sustainable profitability with hotel operating income > 30%, and reducing HR costs by 7% and catering material costs by 11%.

I undertake interim management, interim executive, reorganization, team structuring, KPI/reporting implementation, process optimization, operational digitalization, and growth support missions. I have also structured high-growth organizations, particularly in franchised fast food, doubling revenue from €3.7 million to nearly €8 million and improving EBITDA from 14% to 24%.

My approach is simple: rapid diagnosis, prioritization, team mobilization, execution, and sustainable results.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Brest (up to 50km), Orléans (up to 50km)

Experience

  • Empreinte Conseil
    Sales Director
    July 2025 - Today (11 months)
    Scope
    • • Strategic and Operational Marketing Agency
    • • 12 employees
    • • Competitive B2B environment
    Mission:
    Create and structure the sales function, define and deploy. Key Actions:
    • • Structuring and managing the sales department (organization, segmentation, pipeline, KPIs)
    • • Deploying the development strategy (new business and loyalty)
    • • Implementing performance indicators (revenue, margin, conversion rate)
    • • Managing the sales pipeline and supporting teams in closing deals
    • • Direct contribution to business development in a B2B communication and services environment
    Key Results:
    • • Increase in sales opportunities (+67%)
    • • Improvement in sales team conversion rates
  • Sales Company
    Partner
    May 2023 - Today (3 years and 1 month)
    • • Business development consulting for SME/mid-cap leaders
    • •
    ◦ • Multi-sector B2B interventions
    Mission:
    • • Support leaders in structuring and developing their sales function.
    Key Actions:
    • • Defining prospecting and client acquisition strategies
    • • Structuring sales processes and pipeline management
    • • Supporting leaders in complex sales cycles
    • • Implementing sales organizations adapted to growth challenges
    Key Results:
    • • Supported 8 SME/mid-cap leaders in sales structuring
    • • Generated commercial opportunities and structured pipelines worth €2.8 million
  • Zooparc De Beauval
    Business Unit General Manager
    February 2022 - December 2024 (2 years and 10 months)
    Economic recovery and complete transformation of the operational and organizational model of a multi-site hotel and catering business.
    Actions:
    • • Ex nihilo implementation of economic management (KPIs, reporting, managerial accountability)
    • • Financial recovery of the hotel and catering business (offering, pricing, costs, supply chain)
    • • Production industrialization: creation of a centralized laboratory inspired by the Toyota Production System (quality, costs, productivity)
    • • Managerial reorganization with the implementation of multi-site service managers
    • • Complete overhaul of HR processes (seasonal organization, payroll, job descriptions)
    • • HACCP / PMS compliance and health and safety assurance
    • • Development and opening of new profit centers, including the construction of a hotel-restaurant (project management)
    • • Structuring of the seminars & events business (20+ per week) and cross-functional processes
    • • Deployment of IT & IS tools for a 360° view of the customer journey (accommodation, catering, park)
    Key Results:
    • • Revenue growth and customer satisfaction: Revenue +12% vs pre-Covid benchmark, +0.2 -> 4.8 Google rating
    • • Return to sustainable operational profitability. Hotels: Operating income > 30%, seasonality policy: RevPAR +11%, Occupancy Rate > 80%)
    • • Significant increase in operational productivity through production industrialization and offer rationalization
    • • Reduction in costs and payroll through optimization of organizations and processes (Catering: -7% Payroll, -11% Material Cost)
    • • Continuous quality improvement and maintenance of a high level of customer satisfaction

Reviews

5.0

Out of 6 ratings

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Education

  • MBA Management and Business Administration
    IAE Paris
    2020

Skill set

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