About David
French
Native or bilingual
English
Fluent
Experience
- Empreinte ConseilSales DirectorJuly 2025 - Today (11 months)Scope• • Strategic and Operational Marketing Agency• • 12 employees• • Competitive B2B environmentMission:Create and structure the sales function, define and deploy. Key Actions:• • Structuring and managing the sales department (organization, segmentation, pipeline, KPIs)• • Deploying the development strategy (new business and loyalty)• • Implementing performance indicators (revenue, margin, conversion rate)• • Managing the sales pipeline and supporting teams in closing deals• • Direct contribution to business development in a B2B communication and services environmentKey Results:• • Increase in sales opportunities (+67%)• • Improvement in sales team conversion rates
- Sales CompanyPartnerMay 2023 - Today (3 years and 1 month)• • Business development consulting for SME/mid-cap leaders• •◦ • Multi-sector B2B interventionsMission:• • Support leaders in structuring and developing their sales function.Key Actions:• • Defining prospecting and client acquisition strategies• • Structuring sales processes and pipeline management• • Supporting leaders in complex sales cycles• • Implementing sales organizations adapted to growth challengesKey Results:• • Supported 8 SME/mid-cap leaders in sales structuring• • Generated commercial opportunities and structured pipelines worth €2.8 million
- Zooparc De BeauvalBusiness Unit General ManagerFebruary 2022 - December 2024 (2 years and 10 months)Economic recovery and complete transformation of the operational and organizational model of a multi-site hotel and catering business.Actions:• • Ex nihilo implementation of economic management (KPIs, reporting, managerial accountability)• • Financial recovery of the hotel and catering business (offering, pricing, costs, supply chain)• • Production industrialization: creation of a centralized laboratory inspired by the Toyota Production System (quality, costs, productivity)• • Managerial reorganization with the implementation of multi-site service managers• • Complete overhaul of HR processes (seasonal organization, payroll, job descriptions)• • HACCP / PMS compliance and health and safety assurance• • Development and opening of new profit centers, including the construction of a hotel-restaurant (project management)• • Structuring of the seminars & events business (20+ per week) and cross-functional processes• • Deployment of IT & IS tools for a 360° view of the customer journey (accommodation, catering, park)Key Results:• • Revenue growth and customer satisfaction: Revenue +12% vs pre-Covid benchmark, +0.2 -> 4.8 Google rating• • Return to sustainable operational profitability. Hotels: Operating income > 30%, seasonality policy: RevPAR +11%, Occupancy Rate > 80%)• • Significant increase in operational productivity through production industrialization and offer rationalization• • Reduction in costs and payroll through optimization of organizations and processes (Catering: -7% Payroll, -11% Material Cost)• • Continuous quality improvement and maintenance of a high level of customer satisfaction
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Education
- MBA Management and Business AdministrationIAE Paris2020