Freelancer profile translated to English.
Back to original languageAbout David
Passionate, I have been actively monitoring and participating in Digital projects for over 7 years and can now help you to:
- Define and implement a Web, Mobile, IoT strategy
- Prioritize the development and launch of your digital solutions, products or services.
- Define and activate the Marketing (Inbound/Outbound) and Sales levers that will achieve your objectives
- Define performance indicators (KPIs) and set up dashboards to measure the ROI of your Digital activities
- Build a digital experience that your customers will love to use regularly
English
Fluent
French
Native or bilingual
Spanish
Fluent
Can work on-site
Brest (up to 50km)
Experience
- Crédit MutuelUX Project ManagerBANKING AND INSURANCEJuly 2019 - Today (6 years and 11 months)Brest, France
- Responsible for the UX research strategy (collecting and analyzing customer feedback, UX analysis on Contentsquare, conducting user tests)
- Responsible for the Selfcare strategy (SmartFAQ, Chatbot) on everyday banking features and subscription paths
- Facilitation of cross-functional project teams, Design thinking workshops (personas, UX map, value proposition design etc., and path design (wireframing) for car insurance, consumer credit and mobile payment solutions (Paylib/EPI) in a highly regulated environment
- MAIFProduct OwnerBANKING AND INSURANCEJune 2018 - September 2018 (3 months)Niort, FranceFeasibility studies and planning of 2 projects:- Design System- Cyber insurance
- Groupe OPENDigital Strategy ConsultantDIGITAL AND ITFebruary 2016 - August 2016 (6 months)Lannion, FranceIn 2016, the OPEN Group announced a new strategic plan for 2020 based on the development of Digital. In this context, I am carrying out the Digital Marketing Strategy for the launch of Moodpeek, a unique and innovative solution that collects & analyzes the semantics of mobile user reviews on the Android and iOS stores, and provides a dashboard to the Marketing, Business and IT teams of large groups.DIGITAL MARKETING STRATEGYDevelopment of the 2016 Marketing Roadmap according to 2 axes:INBOUND MARKETINGDrafting of Web Specifications (SEO, Conversion Tunnels & Mocqups)Drafting of editorial strategy, SMO & social selling in BtoB, AutomationCreation of a responsive HTML Newsletter templateIdentification of performance indicators (KPIs) and creation of ROI measurement dashboardsOUTBOUNDEvents (JFTL, MMAF, ebg)Sponsorship & Partner ProgramDigital Advertising, RemarketingRENAULT EUROPE APPS STUDYCreation of a Web Dashboard on the Uses and M-reputation of 5 Renault mobile applications in the main European countries - 20 Countries)The applications concerned by this study are:- Renault 360- My Renault- Renault Occasion- R&GO- Z.E. Servicesand the competitors.
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Education
- Master Grandes Écoles de CommerceESC Bretagne Brest2012À la suite d'un Bachelor of Management (dont 6 mois à Edimbourg) Obtention du Master spécialité Management & Consulting (EN) et Entrepreneuriat & Innovation en Alternance. À la suite de ce diplôme et après m'être investi dans plusieurs projets de création d'entreprises en lien avec le Digital, je lance mon entreprise pendant 3 ans qui a développé une application mobile de publicité géolocalisé.
Certifications
- Design ThinkingUX Republic2021