You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
David L.DL

David L.

Data Analyst | GA4 | GTM | Looker #Readytohelp

€500/day
5 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About David

« Making measurement accessible to everyone, while providing each person with the indicators that are useful to them: that's the spirit in which I approach my missions. Analyzing digital performance certainly requires mastery of tools and statistical fundamentals, but it is only valuable if it is part of the company's strategy, its objectives, and the real needs of those who use the data. I therefore intervene in a pragmatic and structured way, systematically linking KPIs to the relevant businesses and functions, in order to facilitate monitoring, inform decision-making, and enable action. »

I support companies as a web analytics expert across the entire data chain:
- from data collection with the implementation of data collection processes (ETL, Knime, SQL, Big Query, tagging plan, and campaign tracking) and tool configuration (Google Analytics, Matomo Analytics, Google Tag Manager, ...)
- to data centralization and dashboard automation (Tableau Software, Looker Studio, API)
- and finally to data analysis to identify areas for improvement: customer journey analysis (UX, CRO, A/B Testing), campaign performance analysis, and advanced analyses.
I also work as a trainer for several courses:
- Digital Analytics (2 days) - Orsys
- Google Analytics Course (4 modules over 7 days) - CCM Benchmark Group
- Marketing in the Age of Data (2 days) - Capgemini Institute
- Digital Analytics Certificate (11 days) - ESCP Europe
- Transform Your Data into Interactive Dashboards with Looker Studio (2 days) - Orsys
- Master the Fundamentals of Matomo Analytics (1 day) - Orsys

Some consulting references: Le Figaro, Idealwine, Credit Mutuel, Espace Habitat, EDF, Food Banks, Grand Est Chamber of Trades, Gîtes de France Corse, Paris Fashion Shops, ..
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Bordeaux (up to 100km), Lille (up to 100km), Rennes (up to 100km), Montpellier (up to 100km)

Experience

  • CMA Grand Est
    Matomo Implementation
    PUBLIC SECTOR
    August 2025 - October 2025 (2 months)
    Metz, France
    Tagging plan specification
    Using Matomo Tag Management to implement the tagging plan
    Matomo introductory training
    Matomo Analytics Matomo Tag Manager web analytics Training Delivery Tagging Plan
  • Paris Fashion Shops
    Analytics Data Audit
    FASHION AND COSMETICS
    June 2025 - November 2025 (5 months)
    Saint-Denis, France
    The objective of the audit is to ensure the reliability, completeness, and consistency of e-commerce data reported in GA4. Technical audit of Google Tag Manager (GTM) tags. Comparison of different data sources GA4 vs BigQuery
    GA4 Google Tag Manager Big Query Audit Data Analysis
  • Groupe CREDIT MUTUEL
    Web Analytics Training: Fundamentals, Piano and Matomo Analytics
    BANKING AND INSURANCE
    September 2024 - January 2026 (1 year and 4 months)
    Training on web analytics fundamentals
    Introductory training on Matomo Analytics and Piano Analytics tools
    Matomo Analytics Piano Analytics Web Analytics Tagging Plan Training Delivery

Reviews

4.5

Out of 2 ratings

P

pascal

Foie Gras Gourmet

Reviewed on 2/11/2023

I was absolutely delighted to work with David. After several unsatisfactory attempts, including with reputable agencies and so-called expert data analysts, I now finally have the essential analysis tools to monitor my e-commerce activity (precise details of visits, sales, conversion, acquisition channels, etc.). While being very pedagogical, David was able to provide me with extremely clear dashboards that now allow me to manage my business and, among other things, precisely measure the ROI of any acquisition campaign. David knows Google Analytics perfectly, including its weaknesses and approximations, and has made data that was too abundant, complex, and sometimes inconsistent for me simple and easy to use. I recommend any e-commerce manager to work with David
C

Clément

Polytechnique Insights

Reviewed on 8/30/2022

Recommendations

Be the first to recommend David

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • DESS Statistics for Business
    Université Rennes II - Haute-Bretagne
    1997
    Statistiques, Marketing, Management
  • DUT STID Statistics and Data Processing
    Université Rennes II - Haute-Bretagne
    1994
    Statistiques, Informatique, Marketing

Skill set

Categories