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David LécuyerDL

David Lécuyer

Expert Klaviyo đź’Ś (+30% Revenue with your CRM)

€450/day
Rennes, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About David

đź‘‹ Hello

I'm David, nice to meet you and welcome to my profile!

After 10 years in a digital agency (300 brands supported), I was e-commerce director for a DNVB where I managed the brand's Klaviyo account for nearly 4 years.

I've sent hundreds of email, SMS, and WhatsApp campaigns, launched dozens of A/B tests, and optimized numerous flows to reach (and maintain) the holy grail of 35% attributed revenue 🏆

This is what made me want to offer my expertise to other e-commerce businesses like yours who lack the time or skills to maximize the revenue potential of each of your customers.

I am a Klaviyo Silver Partner, working with established brands like Teddy Smith and great DNVBs like Algo Paint, La Crème Libre, Mon Petit Poids, and Le Bar à Chaussettes.

What my clients appreciate: Klaviyo expertise combined with the overall vision of an e-commerce director.

I offer a free audit of your email marketing strategy worth €300

Contact me to boost your revenue on Klaviyo 🔥
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Flows
    CEO
    E-COMMERCE
    March 2024 - Today (2 years and 5 months)
    Rennes, France
    We help e-commerce brands maximize their customers' value by offering them a personalized shopping experience through Klaviyo email and SMS CRM strategies.
  • ALGO Paint
    E-commerce & Digital Director
    E-COMMERCE
    January 2021 - Today (5 years and 7 months)
    Rennes, France
    👉 My responsibilities as an e-commerce director include:

    - Digital transformation of the company (CRM, customer service, logistics)
    - Management of the e-commerce P&L and margin optimization
    - Definition and implementation of customer acquisition and loyalty strategy
    - Definition and implementation of the commercial action plan
    - Management of strategic partners (web marketing and press relations)
    - Marketplace deployment
    - Development of a network of influencers, ambassadors, and partners
    - Training and management of teams (5 people)
    E-commerce Web Marketing Strategy Social Media Customer Experience CRM Digital Transformation Email Marketing
  • MV Group
    Consulting Director
    SOCIAL NETWORKS
    February 2019 - November 2020 (1 year and 9 months)
    Rennes, France
    👉 My responsibilities as a consulting director include:

    - Developing digital strategies with expert teams in response to the challenges of the group's major clients (brand awareness, acquisition, and customer loyalty)

    - Ensuring synergies between the group's different expertise areas, project management with business teams.

    - Monitoring the performance of implemented systems and presenting reports

    Deployed expertise: SEO, SEA, Social Media, CRO, UX, data, Google Analytics, media planning, video production, community management, influence, content creation
    SEO SEA Social Media Social Ads User Experience Design Google Analytics Web Marketing Strategy Content Marketing E-commerce CRO

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Education

  • Master in Marketing and Advertising
    Excelia
    2008

Certifications

Skill set

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