David Leclercq

Leading end-to-end transformation initiatives, from strategy to value delivery across digital, product & AI.

Leading end-to-end transformations, from strategy to value creation, on digital, product, and AI issues.

Leadership of strategic, business-critical digital transformation programs at European scale (e-commerce, omnichannel distribution, leasing, mobility services). From strategy to execution, delivering data-driven platforms in complex, multi-country environments, with a strong focus on value creation and stakeholder alignment.

Key achievements:

Led a European distribution transformation program: rollout of an omnichannel platform and end-to-end delivery & appointment solution.

Designed and delivered mobility services (leasing), contributing to insurance, electrification, and convergence between Free2move Lease and Leasys.

Implemented an outsourced digital platform for merchandising across Europe.

Led e-commerce program: framing, country rollouts, and change management.

Results: deployment of digital platforms at European scale and launch of innovative services.

Leadership of strategic digital transformation programs at European level (e-commerce, omnichannel distribution, leasing, mobility). From strategy to deployment, in complex multi-country environments, with a strong focus on value creation.

Key achievements:

Distribution transformation program: deployment of an omnichannel platform and an end-to-end delivery and appointment management tool.

Mobility services (leasing): design and contribution to insurance and electrification offers, merger of Free2move Lease / Leasys.

Implementation of an outsourced digital platform (merchandising Europe).

E-commerce program: framing, country deployment, and change management.

Results: deployment of digital platforms at European level and launch of new services.

Led an international digital product line within Digital Factory, covering e‑commerce platforms, mobile apps, and connected services.

Managed a multidisciplinary team of product owners, UX designers, developers, and QA (50+ people).

Coordinated cross-functional teams (Marketing, Data, R&D), and stakeholder alignment (brands, regions, exCom)

Drove product vision, specifications, UX approach, organized design sprints and workshops with business and IT teams.

Participation to an intrapreneurship program regarding innovative services for Light Commercial Vehicles (based on IOT).

Results: successful launch of several digital platforms (including first direct sales e-commerce platform for Citroën Ami and online store for connected services) mobile app redesigns, with measurable business impacts.

Leadership of an international digital product line within the Digital Factory, covering e-commerce platforms, mobile applications, and connected services.

Management of multidisciplinary teams (product owners, UX, developers, QA – over 50 people).

Coordination of cross-functional teams (Marketing, Data, R&D) and stakeholder alignment (brands, regions, executive committee).

Definition of product vision, specifications, and UX approach. Facilitation of design sprints and workshops with business and IT teams.

Participation in an intrapreneurship program focused on innovative services for Light Commercial Vehicles (IoT).

Results: successful launch of several digital platforms (including the first direct sales e-commerce platform for Citroën Ami and the online store for connected services), redesign of mobile applications, with measurable business impacts.