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David LaurentDL

David Laurent

B2B Content Creator

€500/day
Clermont-Ferrand, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About David

With over 7 years of experience in B2B marketing and communication, I propose we team up to boost your projects. My 360° vision, coupled with my passion and human values, will be assets in making our collaboration a true success!

My mastery of tools combined with my strategic vision allow me to be proactive and support you at various levels of your project.
  • French

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Stonegom Coating
    B2B Content Creator
    CIVIL ENGINEERING
    January 2021 - Today (5 years and 7 months)
    Clermont-Ferrand, France
    Creation of B2B marketing content: sales brochure, PPT presentation for pre-sales, event invitation, LinkedIn sliders

    Redesign and animation of the Stonegom website

    SEO content creation
    Graphic Design Community Management Project Management Website Management Digital Marketing
  • Inoprod
    Communication and Marketing Manager
    MECHANICAL ENGINEERING
    May 2019 - November 2021 (2 years and 7 months)
    Cournon-d'Auvergne, France
    🎯 LEAD GENERATION
    ✔ Social media management
    ✔ Marketing automation
    ✔ Implementation of social selling training (ongoing project)
    ✔ Definition and implementation of an SEO strategy

    🎯 WEBMASTER
    ✔ Website management & redesign (writing specifications, project management via SEO provider and Web agency)

    🎯 EMPLOYER BRANDING
    ✔ Definition of values and employer promise
    ✔ Creation of a career space on our website highlighting our employer promise
    ✔ Creation of a Social Media Usage Policy & employee training
    ✔ Creation of a new hire package

    🎯 PRE-SALES COMMUNICATION
    ✔ Updating of various sales brochures
    ✔ Custom PowerPoint construction
    ✔ Creation of product sheets

    🎯 EVENT MANAGEMENT
    ✔ Trade show organization
    ✔ Thematic day organization (e.g., Flow Simulation Day / Smart Manufacturing Conferences)
    Communication Strategy Webmarketing Digital Content Creation
  • Adequasys SIRH
    Webmarketing Manager
    SOFTWARE PUBLISHING
    December 2017 - June 2019 (1 year and 6 months)
    Romans-sur-Isère, France
    🎯 LEAD GENERATION
    ✔ Web Content Creation: white papers, HRIS guides, blog articles
    ✔ Social media management
    ✔ Website animation
    ✔ Marketing automation

    🎯 SEO OPTIMIZATION
    ✔ Technical crawl implementation
    ✔ On-site optimization
    ✔ Monitoring and improvement of website ranking on search engines

    🎯 WEBMASTER
    ✔ Website management & redesign

    🎯 EMPLOYER BRANDING
    ✔ Creation of employee portraits
    ✔ Preparation of welcome kits

    🎯 PRE-SALES COMMUNICATION
    ✔ Updating of various sales brochures
    ✔ Custom PowerPoint construction

    🎯 EVENT MANAGEMENT
    ✔ Participation in the organization of the User Club

    🎯 INTERNAL COMMUNICATION
    ✔ Creation of a monthly newsletter

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Education

  • Master in Communication and Digital Creation
    ISCOM
    2015

Skill set

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