Freelancer profile translated to English.
Back to original languageAbout David
With me as an interim Marketing Manager, you will gain:
- More leads
- Higher lead quality
- More cost-effective CAC
- Increased customer loyalty
- Closer integration of Marketing & Sales
Core challenges I solve in SaaS Marketing:
GTM Strategy & Positioning:
- Adapting market approach and positioning to tap into new customer segments or correct market perception.
ICP:
- Sharpening the ICP to shift from a broad audience to a profitable target group.
Messaging and Message-Market Fit:
- Convincing value communication that proves the real business impact of your product.
Sales Enablement and Content Strategy:
- Aligning content with the sales process and reducing dependence on the founder/CEO.
Marketing & Sales Alignment:
- Integrating Marketing and Sales (culturally, procedurally, and communicatively) for a continuous feedback loop.
Lead Generation:
- Strategic and operational support in generating qualified B2B leads along your pipeline.
Some successes as a Marketing Consultant:
- Transformation from volatile project business to predictable monthly revenue (MRR)
- Increase in Billable Hours from >50% to <80%
- Lead Quality: Increase in MQL-SQL conversion rate by 20% in 3 months
- Efficiency: Reduction of Google Ads costs by 22% while simultaneously increasing lead quantity (+5%) and quality (+20%)
- Increase in CVR by >30%
- ROAS driven: Reduction of CPL (-26%) and CPQL (-35%) in 3 months
- Lead Fit: Increase in Lead Fit to >50% in 6 months
Target Mandates:
- Marketing Manager, Marketing Consultant, Interim Head of Sales, SEO Consultant, Marketing Advisor, Growth Manager
Availability & Location:
- From immediate availability, minimum term 3 months
- Remote, on-site & hybrid possible
Contact:
More leads? Better quality? Lower CAC? Let's talk.
German
Native or bilingual
English
Fluent
Can work on-site
Karlsruhe (up to 50km)
Experience
- Performance One AGConsultantDIGITAL AND ITMarch 2014 - March 2015 (1 year)Mannheim, Germany
- Strategic Smarketing & Handover: Interface between Customer, Sales, and Marketing Operations. Responsibility for smooth onboarding, strategic guideline setting, and customer acquisition and development.
- Active Acquisition & Pitch Management: Independent acquisition of new clients through cold outreach and leading pitch meetings. Demonstrating closing strength in the sales process.
- Project Leadership & Taskforce: Taking over major projects, implementing workflow tools for process management, and deploying hyper-local targeting (postal code-based).
- International Performance Scaling: Strategic management and optimization of SEA campaigns in multiple markets (DACH, IT, FR). Focus on measurable growth, confirmed by a performance-based commission of €25,000.
- Sales Psychology & Framing: Successful application of psychological framing during the offer phase to strategically position services and significantly increase closing probability in complex B2B pitches.
Clients include:- Opel
- Kaiserkraft (ratioform)
- DKV Luxembourg
- DIMARCONPerformance Marketing Manager & CoachDIGITAL AND ITAugust 2025 - Today (10 months)Wiesbaden, Germany
- Agency Challenger & Performance Audit: Critical review of external agency performance (Second Opinion). Identification of inefficiencies and technical errors in existing setups for budget optimization.
- Inhousing Process & Knowledge Transfer: Strategic support in transitioning away from agencies and building internal expertise. Successfully transferring performance marketing into client-internal teams within just 3 months.
- Scaling Management (ICP Focus): Transitioning validated campaign structures into a long-term growth phase. Sharpening target audience approach based on the Ideal Customer Profile (ICP).
- Marketing Strategy & GTM Alignment: Precise alignment of operational channels with the overall marketing strategy.
- DialogmindsPerformance Marketing ConsultantDIGITAL AND ITAugust 2025 - Today (10 months)Wiesbaden, Germany
- Deep-Dive Audit & Infrastructure: Holistic analysis of account performance and identification of data gaps. Establishing a clean tracking & reporting setup as a basis for scalable decisions.
- Campaign Architecture: Conception and implementation of optimized account structures with a focus on B2B metrics (CPL, CQPL, LeadFit, CAC).
- Performance Management (Micro & Macro): Continuous data-driven optimization of campaigns to ensure lead quantity & quality and maximize ROAS.
- Knowledge Transfer & Coaching: Supporting the inhousing process through daily, targeted 1:1 coaching on the live account.
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Education
- State-certified Commercial AssistantB.I.B. INTERNATIONAL COLLEGE2009Staatlich geprüfter kaufm. Assistent
- Bachelor of ArtsSOUTHAMPTON SOLENT UNIVERSITY2010Bachelor of Arts
Certifications
- Google Ads - Search AdvertisingGoogle
- AI-powered Performance AdsGoogle