Freelancer profile translated to English.
Back to original languageAbout David
Marketing Consultant & Growth Manager for B2B
As a Marketing Consultant & Growth Manager, I help your B2B company achieve scalable growth. Strategically & operationally.
Core challenges I solve as a Marketing Consultant:
Full-Funnel Marketing:
- From Lead Gen to Retention. Efficient KPI-driven campaign management.
B2B Lead Generation:
- Strategic and operational support in generating qualified B2B leads along your pipeline.
Sales Enablement:
- Alignment and optimization of marketing materials for B2B sales.
Revenue Operations:
- Interlinking Sales & Marketing at a communicative, cultural, and procedural level to reduce friction and strengthen revenue.
Knowledge Transfer:
- Coaching & Enablement of your employees for internal knowledge building
Services:
- SEO / GEO
- Organic Social Media Management
- CRO
- Performance Ads (Google Ads, LinkedIn Ads)
- Content Strategy & Creation
- Newsletter
- LinkedIn Organic
- Implementing & refining processes & structures
Some successes as a Marketing Consultant:
- Transformation from volatile project business to predictable monthly revenues (MRR)
- Increase in Billable Hours from >50% to <80%
- Lead Quality: Increase in MQL-SQL rate by 20% in 3 months
- Efficiency: Reduction of Google Ads costs by 22% while simultaneously increasing lead quantity (+5%) and quality (+20%)
- Increase in CVR by >30%
- ROAS driven: Reduction of CPL (-26%) and CPQL (-35%) in 3 months
- Lead Fit: Increase in lead fit to >50% in 6 months
Target Mandates:
- Marketing Manager, Marketing Consultant, Interim Head of Marketing, Marketing Advisor, Growth Manager
Availability & Location:
- Immediately, minimum term 3 months
- Remote, on-site & hybrid possible
Contact:
More leads? Better quality? More deals? Let's talk.
German
Native or bilingual
English
Fluent
Can work on-site
Frankfurt am Main (up to 50km), Heilbronn (up to 50km), Stuttgart (up to 50km), Karlsruhe (up to 50km), Freiburg im Breisgau (up to 50km)
Experience
- DIMARCONPerformance Marketing Manager & CoachDIGITAL AND ITAugust 2025 - Today (1 year)Wiesbaden, Germany
- Performance Audit & Challenger: Critical review of external agency performance (Second Opinion). Identification of inefficiencies and technical errors in existing setups for budget optimization.
- Inhousing Process & Knowledge Transfer: Strategic support in agency outsourcing and building internal know-how. Successful transfer of performance marketing to client's internal teams within just 3 months.
- Scaling Management (ICP Focus): Transitioning validated campaign structures into a long-term growth phase. Refining target audience approach based on the Ideal Customer Profile (ICP).
- Marketing Strategy & GTM Alignment: Precise alignment of operational channels with the overarching marketing strategy.
- DialogmindsPerformance Marketing ConsultantDIGITAL AND ITAugust 2025 - Today (1 year)Wiesbaden, Germany
- Deep-Dive Audit & Infrastructure: Holistic analysis of account performance and identification of data gaps. Establishment of a clean tracking & reporting setup as a basis for scalable decisions.
- Campaign Architecture: Conception and implementation of optimized account structures with a focus on B2B metrics (CPL, CQPL, LeadFit, CAC).
- Performance Management (Micro & Macro): Continuous data-driven optimization of campaigns to ensure lead quantity & quality and maximize ROAS.
- Knowledge Transfer & Coaching: Support during the inhousing process through daily, targeted 1:1 coaching on the live account.
- Schmidt & Schurig Immobilien GmbHInterim Marketing Manager & Automation LeadREAL ESTATENovember 2025 - May 2026 (6 months)Bruchsal, Germany
- Target Audience Psychology & Messaging: Development of detailed buyer personas (pain points, motivators) and creation of a tonal guideline.
- Evergreen Content Architecture: Conception of a 9-month content strategy for long-term lead nurturing and thought leadership positioning. Development of sub-tracks for need-based customization of the customer journey.
- Data Integration & Interfaces: Strategic linking of CRM and email marketing systems. Ensuring clean data synchronization as a basis for automated lead management.
- Lifecycle Automation Setup: Setup and activation of complex email automation sequences to increase brand awareness and conversion rates.
- Performance Reporting & Testing: Establishment of a KPI dashboard for the executive level. Derivation of strategic testing scenarios for sustainable increase of brand awareness and customer loyalty.
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Education
- State-certified Commercial AssistantB.I.B. INTERNATIONAL COLLEGE2009Staatlich geprüfter kaufm. Assistent
- Bachelor of ArtsSOUTHAMPTON SOLENT UNIVERSITY2010Bachelor of Arts
Certifications
- Google Ads - Search AdvertisingGoogle
- AI-powered performance advertisingGoogle