About David
Spanish
Native or bilingual
English
Conversational
Experience
- FreelanceCertified Google Ads and Meta Ads SpecialistJuly 2022 - Today (3 years and 11 months)I design and manage the advertising strategy for service businesses and online stores, with over €50,000/$ invested across Google and Meta Ads.I help business owners stop wasting their budget on campaigns that only attract curious visitors.My work involves analyzing market data, structuring their ads, and refining lead generation to attract exclusively high-value clients, ensuring that each campaign translates into real revenue and measurable sales for their company.
- INGHead of Online Banking Support Team for IndividualsOctober 2016 - June 2019 (2 years and 8 months)Las Rozas de Madrid, Madrid, SpainI led technical support for financial systems at ING, resolving critical incidents.I applied rigorous technical analysis to ensure 24/7 operability in high-pressure environments.This foundation in banking engineering is what I now apply to your campaigns: maximum precision in data tracking and budget management where every decision is backed by systemic logic, not intuition.
- Banco SantanderFunctional AnalystJune 2011 - October 2016 (5 years and 4 months)Madrid, SpainI coordinated remote teams and ensured 24/7 technical support for systems where the margin for error was zero.That level of corporate rigor and requirements analysis is what I now apply to your Ads campaigns: there is no room for improvisation.I build robust advertising architectures and configure conversion tracking with the same technical precision required by an international banking environment.
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Education
- Master in Online Advertising and Sales FunnelsMarketing And Web School2024Master Publicidad Online y Embudos de Venta
- Master in Digital MarketingMarketing And Web School2024Master Marketing Digital
Certifications
- Google Ads Professional CertifiedGoogle2026