About David
French
Native or bilingual
English
Fluent
Experience
- Quality Food Industry
On Malt
Qualified B2B Lead GenerationEDUCATION AND E-LEARNINGMay 2026 - May 2026Paris, FranceThe objective of the project was to reduce the cost per qualified prospect in the highly competitive restaurant industry.The advertising account had a major issue: leads were too expensive, significantly limiting profitability and scaling opportunities.🏆 Result obtained:With a few strategic optimizations, we managed to reduce the cost per lead by 70%:➡️ From €20 to only €6 per qualified prospect.This improvement allowed the client to:- significantly increase their lead volume,
- gain profitability,
- and consider aggressive scaling on Meta Ads.
💡 Strategy implemented to achieve this:- Comprehensive audit of the advertising account structure
- In-depth analysis of the target audience's needs and psychological barriers
- Research and testing of the most effective hooks
- Creation of optimized visuals from various marketing angles
- Redesign of the lead generation form to improve conversion rates
- gc forma
On Malt
Qualified Lead Generation for Accounting TrainingEDUCATION AND E-LEARNINGMarch 2026 - April 2026Paris, FranceThe objective of the project was to generate qualified prospects for GC Forma - a training center for accounting for SME managers.🏆Results obtained:- In 30 days, the cost per lead was reduced by 70% and stabilized around €8.
- 2 deals were closed (contract value per unit: €2450) for an advertising budget spent of €600.
💡Strategy implemented to achieve this:- Comprehensive audit of the advertising account
- Identification of a list of errors and areas for optimization
- Testing of advertising angles and formats
- Creation of an optimized registration form
- KAINOTOM.IA
On Malt
Audit of the LIMOVA.IA Advertising AccountTECHFebruary 2026 - February 2026Paris, FranceComprehensive audit of a Meta advertising account generating over €1,000,000 in annual spending in the field of artificial intelligence (AI agents).- Account structure analysis
- Tracking system analysis
- Budget allocation analysis
- Targeting and custom audience analysis
- Creative strategy analysis (formats, angles, hooks, copy, CTAs)
🏆Following the Audit, strategic & operational recommendations were formulated to:- Improve overall account management,
- Reduce acquisition costs
- Enhance the quality and stability of results
💡The client left with a clear and actionable roadmap, particularly on:- Consolidation and simplification of campaigns
- A structured creative testing methodology by angle and format)
- Better defined retargeting
- Improved understanding of scaling dynamics
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Education
- Master's Degree, Digital Marketing & E-commerceISC Paris School of Business2017Grade de Master (M2) - Marketing Digital & E-commerce - Programme Grande École L'ISC Paris Business School est un établissement d'enseignement supérieur privé, une école de commerce et de gestion reconnue par l'État, membre de la "Conférence des grandes écoles", située dans le 17e arrondissement de Paris. Elle a été fondée en 1962. Cursus suivi avant la spécialisation (2 ans) : Parcours International : Cours en anglais à 100% Domaines d'études du Mastère Spécialisé - Business Intelligence - Culture des technologies et modèles économiques - Gestion des systèmes d'information - Gestion de l'innovation - Organisation et ingénierie des systèmes d'information - Conception et mise en œuvre de systèmes d'information - Programmation Web (HTML5/CSS) - Conseil / Marketing Digital (Facebook Ads / Meta Ads) - Sites web interactifs et intégration de systèmes d'information - Gestion de projets et Business Plan - Cybermarketing -Gestion de la Relation Client (CRM) & Multicanal - Promotion et SEO (Optimisation pour les moteurs de recherche) - Design Web - Droit Numérique - Conseil International
- Bachelor's Degree, Business & EconomicsLazaridis School of Business & Economics at Wilfrid Laurier University2016Licence en Business & Economics Semestre d'échange dans une Université Canadienne (anglo-saxonne)
Certifications
- Media Buying ProfessionalMeta