About David
French
Native or bilingual
English
Fluent
Experience
- ODALI ACADEMY
On Malt
Qualified lead generation for a training centerEDUCATION AND E-LEARNINGMay 2026 - June 2026Paris, FranceThe objective of the project was to set up a predictive and high-performing qualified lead acquisition machine on Meta, for a training center.We started with a blank account - the client had never run targeted advertising before.🏆 Result achieved:In 4 weeks,193 qualified leadswere generated for anaverage unit cost of €1.93thanks to constant optimization and granular targeting.A high-performing result for this segment, allowing for progressive scaling of lead volume from the first month.💡 Strategy implemented to achieve this:- Precise needs definition- Identification of intent keywords- Creation of an agile campaign structure based on conversion intent- Extremely precise targeting based on Data- Search for impactful messages- Production of performance-optimized visuals with AI- Optimization of the lead generation form - Quality Food Industry
On Malt
Qualified B2B lead generationEDUCATION AND E-LEARNINGMay 2026 - May 2026Paris, FranceThe objective of the project was to reduce the cost per qualified lead in the highly competitive restaurant sector.The advertising account faced a major problem: leads were too expensive, severely limiting profitability and scaling possibilities.🏆 Result achieved:With a few strategic optimizations, we managed to reduce the cost per lead by 70%:➡️ From €20 to only €6 per qualified lead.An improvement that allowed the client to:- significantly increase their lead volume,
- gain profitability,
- and consider an aggressive ramp-up on Meta Ads.
💡 Strategy implemented to achieve this:- Complete audit of the advertising account structure
- In-depth analysis of the target audience's needs and psychological barriers
- Research and testing of the most effective hooks
- Creation of optimized visuals from various marketing angles
- Redesign of the lead generation form to improve conversion rate
- gc forma
On Malt
Qualified Lead Generation for Accounting TrainingEDUCATION AND E-LEARNINGMarch 2026 - April 2026Paris, FranceThe objective of the project was to generate qualified leads for GC Forma - an accounting training center for SME managers.🏆Results achieved:- In 30 days, the cost per lead was reduced by 70% and stabilized around €8.
- 2 contracts were signed (unit value: €2450) for an advertising budget of €600.
💡Strategy implemented to achieve this:- Complete audit of the advertising account
- Identification of errors and areas for optimization
- Testing of advertising angles and formats
- Creation of an optimized registration form
Reviews
Recommendations
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Education
- Master's Degree, Digital Marketing & E-commerceISC Paris School of Business2017Grade de Master (M2) - Marketing Digital & E-commerce - Programme Grande École L'ISC Paris Business School est un établissement d'enseignement supérieur privé, une école de commerce et de gestion reconnue par l'État, membre de la "Conférence des grandes écoles", située dans le 17e arrondissement de Paris. Elle a été fondée en 1962. Cursus suivi avant la spécialisation (2 ans) : Parcours International : Cours en anglais à 100% Domaines d'études du Mastère Spécialisé - Business Intelligence - Culture des technologies et modèles économiques - Gestion des systèmes d'information - Gestion de l'innovation - Organisation et ingénierie des systèmes d'information - Conception et mise en œuvre de systèmes d'information - Programmation Web (HTML5/CSS) - Conseil / Marketing Digital (Facebook Ads / Meta Ads) - Sites web interactifs et intégration de systèmes d'information - Gestion de projets et Business Plan - Cybermarketing -Gestion de la Relation Client (CRM) & Multicanal - Promotion et SEO (Optimisation pour les moteurs de recherche) - Design Web - Droit Numérique - Conseil International
- Bachelor's Degree, Business & EconomicsLazaridis School of Business & Economics at Wilfrid Laurier University2016Licence en Business & Economics Semestre d'échange dans une Université Canadienne (anglo-saxonne)
Certifications
- Media Buying ProfessionalMeta