Freelancer profile translated to English.
Back to original languageAbout David
I am David, 32 years old.
I support brands in developing their influence strategy:
- Sales objectives (conversion)
- Awareness
- Image, etc...
I write the strategy (punchy or annual) from A to Z.
Development of creative ideas (activations).
Identification of the most suitable influencers for your brand.
Contact, negotiation.
Campaign monitoring. Numerical reporting (KPIs)
I have worked with clients such as Nina Ricci, Echelon, Le manège à bijoux, Les agence de Papa...
Do not hesitate to contact me!
French
Native or bilingual
Spanish
Fluent
English
Fluent
Can work on-site
Paris (up to 50km)
Experience
- ReechNew Business Development ManagerJune 2022 - Today (4 years)Paris, FranceManagement of incoming leads and strategic reflection on their influence marketing needs. Management of campaign budgets over 30K€. Calculation and estimates of various campaign KPI's. Identification of influencers in affinity with the brand. Quarterly objectives Regular monitoring various social media news.
- TANKE - CREATIVE INFLUENCE AGENCYAccount StrategistJanuary 2021 - July 2022 (1 year and 6 months)Paris, FranceTANKE is specialized in influencer strategies. The agency advise clients on the creation and optimization of influencer programs maximizing impact on digital and social media, creating social proof of your brand values.- Drafting and elaboration of creative strategic recommendations : Instagram, TikTok, YouTube...- Identification of influencers : 360° : Micro, Macro, Top, Youtubers, Celebrities...- Inbound lead conversion- Customer Relationship Management.- Project management, analytics & reports (Tools, Analysis, Monthly Report...)- Clients : Echelon, H&M, Zag Bijoux, Velux, Nina Ricci...
- MAKING SCIENCEPerformance ConsultantMarch 2020 - January 2021 (10 months)Barcelona, Spain- Management, optimization and creation of Google Ads accounts.- Analysis of the impact of campaigns (KPI's)- Planning of digital campaigns according to the marketing calendar.
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Education
- Master Cultural Mediation, Communication - CultureSorbonne Nouvelle University (Paris III)2013Master Médiation Culturelle, Communication - Culture
- Bachelor's Degree in Information - Communication, Study of Communication and MediaUniversity of Lorraine2011Licence Information - Communication, Étude de la communication et des médias