David Guigaz

Over 20 years of leadership experience within luxury resorts, lifestyle brands, and tourism ecosystems (Europe, APAC, Middle East).

I help players in the hospitality, travel, and leisure industries transform customer experience into a lever for performance and value. By bridging strategic vision with rigorous operational execution, I create meaningful moments that drive profitability, loyalty, and sustainable growth.

Strategy & Market Development:Solid experience in global P&L management, multi-site operational performance, asset value optimization, and steering pre-openings in diverse international markets.

Product & Experience Development:Expert in designing the end-to-end guest journey, creating tailor-made activities, and deploying digital journeys that blend technology with luxury standards.

Operational Excellence & Execution:Strong expertise in translating global strategy into actionable operational plans on the ground (Accommodation, F&B, Leisure, and Customer Service). Proven experience in managing large-scale operations (over 500 employees) and coaching.

Customer Satisfaction:Transformations that generated +10 points in customer satisfaction.

Financial Performance:+20% in on-site revenue through optimization of ancillary products and activities.

Loyalty:Significant improvement in repeat guest rates through loyalty programs.

Whether you need to structure the development of a complex resort, optimize a regional portfolio, or rethink your brand's customer journey, I design scalable operational models adapted to luxury standards.