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David G.DG

David G.

🚀 E-commerce & SEO Web Marketing Consultant

€150/day
Strasbourg, FR
8-15 years
Web Marketing Strategy
Web Marketing
E-commerce
Project Management
SEO

Average response time: 1 hour

Freelancer profile translated to English.
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About David

Struggling to make your e-commerce site's numbers take off?

Generating traffic, optimizing conversion rates, improving e-commerce platform referencing. These are the challenges I face daily, and have for several years. I've even made it my specialty.

With over 5 years of successful experience in online commerce, I offer my services to support you in improving your digital strategy.

My latest mission as an e-commerce project manager was a success. I led the redesign of the Armurerie Tir Au Plomb online store and implemented a new web marketing strategy.

Results after one year of mission:

- Over 1,500 keywords on Google's 1st page (See Portfolio).
- A +72% increase in conversion rate.
- A +57% increase in average order value.

My main areas of expertise are:

1. Support for the creation and launch of an e-commerce site
- Drafting specifications
- Drafting functional specifications
- Assistance in selecting service providers

2. Support for digital strategy
- Traffic acquisition
- SEO audit
- Content production (product descriptions, blog posts)
- Community management
- Email marketing

3. Project management
- Weekly action calendar
- Project tracking (retro-planning)
- KPI monitoring
- Action analysis
- Reporting

If you'd like to propose a project, don't hesitate to contact me.

  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Strasbourg (up to 50km), Strasbourg (up to 100km), Colmar (up to 100km), Mulhouse (up to 100km), Paris (up to 100km)

Experience

  • Groupe HyperProtec France
    E-commerce Manager
    E-COMMERCE
    October 2017 - Today (8 years and 7 months)
    Strasbourg, France
    The HyperProtec France group is one of the leaders in e-commerce in the recreational shooting market. Within this company, I was responsible for defining and managing the overall strategy for the various e-commerce sites.

    During these two years, my main mission consisted of the redesign and development of the armurerie-tir-au-plomb.com website.

    My schedule included the following tasks:

    Project Management:
    - Coordination of the project team (developers, graphic designers, web writers)
    - Schedule management
    - Quality monitoring (implementation of Opquast recommendations)

    Natural Referencing:
    - SEO Audit (natural referencing)
    - In-page and off-page SEO optimization
    - SEO content writing and optimization (product descriptions, blog posts)

    Social Media:
    - Development of the deployment strategy
    - Community Management (Facebook and Twitter)
    - Organization of contests
    - Creation and management of a YouTube channel
    - Audience reporting
    - Creation of graphic materials

    Web Analytics:
    - Dashboard setup, KPI definition (Google Analytics)
    - Google Tag Manager setup
    E-commerce Prestashop Web Marketing Strategy Web Marketing SEO SEO Writing Project Management
  • Indexel
    Digital Project Manager
    DIGITAL AND IT
    October 2015 - October 2017 (2 years and 1 month)
    Paris, France
    Within the Indexel team, I worked closely with the creative and technical teams to successfully complete various projects.

    - Schedule management and project tracking
    - Social media animation and communication (Twitter & Linkedin)
    - SEO strategy definition
    - Implementation of acquisition campaigns (display)
    - Web content writing and management

    Clients:
    - Leasecom
    - Sage
    - Findus
    - Qualiconsult
    - Traceone
    SEO Web Marketing Project Management Prestashop Web Marketing Strategy SEO Writing E-commerce
  • Best Western
    Web Marketing Assistant
    HOSPITALITY
    September 2014 - September 2015 (1 year and 1 month)
    Paris, France
    Online reputation management: Facebook page management, contest organization.
    - Facebook Ads campaigns implementation (SMO)
    - Web content creation: blog post writing, photography.
    - Google Analytics implementation, traffic analysis, conversion funnel optimization.
    - Newsletter and email campaign creation: graphic design and coding.
    - Natural referencing optimization (SEO)
    SEO SEO Writing Web Writing Community Management Social Media Facebook Marketing

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Education

  • Master's Degree in Web Marketing & Social Media
    IESA Multimedia
    2017
    Formation approfondie aux techniques du marketing digital : - Stratégie en marketing digital - Mobile et IOT marketing - Veille et études online - Big Data, smart data et self data - Marketing des moteurs de recherche (SEM) - Data Management Platform et eCRM - Inbound marketing et marketing automation - Display et programmatique - Media planning et brand performance - Emailing, campagnes sms et MMS et affilation - Content marketing et techniques éditoriales

Certifications

  • Professional License in E-Commerce and Digital Marketing
    Université Paris 8
    2015
    Web Marketing Strategy SEO Writing E-commerce SEO Web Marketing

Skill set

Prestashop
SEO Writing
Web Writing
Community Management
Social Media
Facebook Marketing

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