Freelancer profile translated to English.

Description

AUDIT AND RECOMMENDATIONS ON YOUR CLIENT JOURNEYS

DELIVERY WITHIN 72 HOURS - €2,000

Team of specialists in client journey audits and consulting, with a combined 42 years of experience and support for major international companies: L'Oréal Pro, Redken, France Boissons/Heineken, Michelin, SNCF...

As **specialists in relationship marketing**, we audit all your touchpoints to provide you with the most suitable advice to improve your business conversion!

Within 72 hours of receiving the elements, we audit, analyze, and present you with a highly operational roadmap to facilitate its implementation.

After this essential step, and only if you need it, we can offer you a **personalized selection of the best operational experts in client activation**, who will implement our recommendations for you: change management for client journeys, marketing automation, SEO, Social media, Sales team support...

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Écully (up to 50km)

Madeleine de boost
Marketing Consultant
CONSULTING AND AUDITS
September 2020 - Today (5 years and 9 months)
Écully, France
Sales-Marketing Alignment:
- consulting
- project management,
- audit of client, sales & product data,
- support and training of operational and strategic teams for optimized ramp-up

I help companies to:
- better know their clients,
- seduce them,
- win them over,
- reactivate them,
- welcome them,
- retain them,
- keep them,
- develop them,
- saturate them,
- engage them,
- and measure the performance of each action,
- all of this to plan effectively!
performance marketing marketing consulting marketing ecosystem analysis dashboards Web Marketing Strategy marketing strategy Marketing Training Storytelling
Babily
B2B Offer Development
E-COMMERCE
July 2020 - Today (5 years and 11 months)
Lyon, Auvergne-Rhône-Alpes, France
Design of an innovative new offer for optimizing daycare spots, for childcare facilities, employee parents, and companies:
- From development to commercialization, including price positioning and all communication tools
- Development of the communication plan, and management of social media presence
Community Management Product Development Pricing Strategy Positioning Strategy marketing strategy Content Marketing Social Media
Kiss The Bride
Client Director - Account Director
CONSULTING AND AUDITS
December 2016 - June 2020 (3 years and 6 months)
Région de Lyon, France
MY CHALLENGES
. Coordinate and energize a multidisciplinary team (Projects, Data, Web...)
. Develop and reveal the skills of project managers / Team leaders
. Interact with subject matter experts
. Collaborate with Agency Directors
. Master tools and processes

MY RESPONSIBILITIES
. Ensure operational excellence
. Manage the gross margin of my accounts by monthly updating of profit and loss statements
. Support my clients and my team on a daily basis
. Use my role as a subject matter expert to serve the agency
marketing strategy client journey client engagement loyalty Team Management