Freelancer profile translated to English.

Description

Data Analyst specializing in digital marketing and automation. Experience leading projects connecting HubSpot, GA4, Google Ads, and Meta Ads with BigQuery to provide a comprehensive view of the acquisition and sales funnel.

Develop attribution models, campaign performance analysis, and lead and customer traceability.

Also work on affiliate projects and analysis of customer behavior and satisfaction, integrating data into Power BI, Looker Studio, and Sheets to facilitate decisions based on real data.

Industry field of expertise

Languages

Spanish
Native or bilingual
English
Conversational
Catalan
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Learning Heroes
Data Analyst
EDUCATION AND E-LEARNING
April 2025 - Today (1 year and 4 months)
Barcelona, Spain
Lead of the data team at Learning Heroes.
Developing and maintaining the data model that connects HubSpot, GA4, Google Ads, and Meta Ads with BigQuery to provide a comprehensive view of the acquisition and sales funnel.
Manage attribution models, performance analysis by channel, and lead and customer traceability from first contact to conversion.
Additionally, lead specific projects for affiliate sales and analysis of current customer behavior and satisfaction.
SQL Excel/Sheets HubSpot CRM BigQuery Looker Studio
Adamo Telecom
Marketing Analyst
TELECOMMUNICATIONS
May 2022 - April 2025 (2 years and 11 months)
Barcelona, Spain
Responsible for data analysis and visualization with Power BI and Zoho CRM, including source integration, DAX measure development, and executive dashboard creation.
Design and maintenance of the marketing database, connecting investment and sales.
Development of programs for data encryption and custom geographic clustering.
Automation of import and export processes between Excel/Sheets and CRM.
Zoho CRM Microsoft Power BI Google Sheets Data Visualization Process Automation
LaMagnética
Data Analyst
CONSULTING AND AUDITS
July 2019 - May 2022 (2 years and 10 months)
Barcelona, Spain
Analysis and extraction of data for digital projects.
Programming and configuration of web analytics and advertising.
Design of interactive dashboards to visualize results.
Performing web tracking and SEO audits.
Use of APIs for process automation and data integration.
SQL Microsoft Power BI BigQuery Process Automation Python (Programming Language)