Freelancer profile translated to English.

Description

Hello. I am David Garcia. I have also been a copywriter for 18 years. I started with floppy disks, the Y2K bug, and Hélène Ségara topping the charts. I know, it's ugly: but that didn't stop me.

After some great encounters in agencies (Creative Directors, briefs, coffee machines...) I am now a freelance creative again. I continue to imagine, dream & sometimes make others dream, aim for and find the right word, write (not just tell) stories, which I then filter through the pragmatic lens of the advertiser I am to turn them into creative concepts, stories, storytellings, taglines...

What can I do for you?

• Strategic thinking: finding the angle and strategic sense. Then developing it into words, positioning, brand narrative, editorial charter...

• Advertising campaigns: 360° advertising (digital, TV, radio, print), editorial charter, tone of voice work, social media animation, newsletters...

• Green expertise: mastery of environmental and societal issues. CSR (Corporate Social Responsibility) reports, CSR platforms, eco-gesture campaigns...

• Editorial: I "churn out copy" as they say. Get from point A to point B, with words, arguments, ideas. Freelance writing, SEO writing, EN > FR translation, rewriting...

You will find here an excerpt from my portfolio, which is also available online at monsieurdavidgarcia.com.

Have a great day!

Languages

Spanish
Conversational
French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Île-de-France, France (up to 50km)

Freelance
Copywriter / Story Teller
PRESS AND MEDIA
April 2014 - Today (12 years and 2 months)
Paris, France
My freelance status, agile and flexible, allows me to respond to a wide range of requests.
> Advertising. Communication campaigns, newsletters, loyalty programs, Community Management (Jeff de Bruges, Eurostar, Club Med in a recently won competition)
> CSR. Awareness of eco-gestures, CSR reports (AccorHotel, Henkel, Groupe Galeries Lafayette)
> Editorial. SEO articles (Doctissimo, CampusLangues school, Who’s Next fashion trade show), tone of voice work (Okaïdi), opinion pieces (mood-for.fr blog), MAGalogues (Cofreco), activity reports (EPA)...
Directly or in collaboration with agencies: Disko, Sidièse, Elsa Boniface CSR consultant
LeCab
Communication & Social Media Manager
TRANSPORTATION
April 2014 - November 2014 (8 months)
Paris, France
I joined LeCab to take charge of integrated communication within the Marketing team.
> Brand identity work. Reflection on positioning & tone of voice (message library)
> Community Management (facebook, twitter, instagram). Community animation, results analysis.
> Creation of communication tools (external and internal). Press campaigns (creation and implementation), monthly newsletters (internal and external), website redesign, event operations. Work on HR loyalty tools
Marketing Content marketing
SIDIESE
Copywriter in Responsible Communication
ENVIRONMENTAL
March 2005 - March 2014 (9 years and 1 month)
Paris, France
9 years dedicated to environmental and societal innovation, directly engaged with its challenges and future within the SIDIÈSE agency
> ECO-COMMUNICATION. Internal & external communication & awareness campaigns, CSR platform, corporate brochures, promotion of new services (La Poste, Recylum for the Festival of Lights, SNCF, Nespresso, Avenance, Cartridge World TV spots, Ligue contre le Cancer, Cofiroute, FSC)
> CORPORATE SOCIAL RESPONSIBILITY REPORT. Creative concept, data analysis & synthesis, content writing (Picard, Carglass, Nespresso).
> NON-CSR COMMUNICATION. TV, print and digital communication campaigns and tools (13e Rue, Norton, Sun Microsystems, Binck Bank, 01 Informatique, Fondation Mustela, ANCV, Chèque Restaurant Sodexo, France4).
Copywriting Corporate film SEO radio Storytelling Event management