Description

For organizations that need faster customer-centered discovery, clearer roadmap direction, stronger validation and launch-ready product decisions.

10+ years across UX & product design and product management, grounded in a Master's in Innovation & Design Management. Strongest where business viability, UX and delivery need to come together quickly, with stakeholder alignment, clear team orientation and AI-supported workflows accelerating execution.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Innsbruck (up to 50km)

Wellbeing.app,
Founder / Product Lead
August 2025 - Today (11 months)
Innsbruck Land, TR, Austria
• • Founded and led Wellbeing.app, a non-clinical wellbeing MVP helping people understand needs and priorities, reflect on experiences and shape everyday life more consciously.
• • Defined product strategy, value proposition, core hypotheses and validation concept using Strategyzer-based venture refinement.
• • Translated the product thesis into UX architecture, core flows and a product loop based on 22 experience qualities, needs, priorities, reflection and recommendations.
• • Built an advanced MVP and validation setup through AI-supported development workflows with OpenAI Codex, including a product specific design-system foundation and reusable components; login-protected MVP access is available via Vercel on request where relevant.
P8 Marketing GmbH,
Project Manager Spin-offs, Department Opportunities
August 2024 - July 2025 (11 months)
Innsbruck, Austria
• • Led product and project management for the research-based Sinnmacher app from concept through App Store and Google Play
launch and post-launch refinement.
• • Coordinated a 9-person cross-functional team across scientific content, UX/UI, brand design, frontend, backend, user testing, analytics and mobile release requirements.
• • Coordinated structured task-based user interviews with 20 participants and translated findings into UX, launch and post-launch refinements.
• • Coordinated Firebase/Google Analytics context, KPI logic and LLM-supported workflows for customer-centered product development.
BORA Sales GmbH & Co KG,
Product Manager - Service Innovation
LUXURY GOODS
May 2023 - July 2023 (2 months)
Niederndorf, Weibern, OO, Austria
Identified new business opportunities based on customer problems and needs, with a focus on Services & After Sales.
Conceptualized, piloted and rolled out new offerings and business models across physical and digital sales channels.
Created potential analyses, business cases and service concepts for new marketable offerings.
Led the revision of the Activecoalfilter Exchange Service; the MVP was associated with a 2.8x sales increase to an annual volume of approximately EUR 250k.
Led MVP development for the BORAzuBORA Service, including business cases, scaling strategy, service blueprint and interaction artifacts; projected annual revenue approximately EUR 500k.

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M.A.
UE University of Applied Sciences
2021
M.A.
B.A.
University of the Arts
2019
B.A.

David Fleck

Product Lead

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