Freelancer profile translated to English.

Description

I build and amplify brands that matter.

With over 10 years of experience in branding, media strategy, social media, and marketing, I have led the communication of brands through critical growth phases: launch, rebranding, and internationalization.

At Ouibus (SNCF), I defined and executed the entire communication strategy for a national brand — advertising, digital, social media — during its commercial rollout.

At BlaBlaCar, I managed a dozen global advertising campaigns: TV, outdoor, radio, digital, and social media, across all markets.

Currently at BforBank (Crédit Agricole's online bank), as Brand Strategy Lead, I am overseeing a complete brand repositioning — from strategy to operational deployment.

Leading a team of 7 people (media buying, advertising creation, brand content, brand design), I orchestrated a profound transformation that produced measurable results:

- +20 points of brand awareness in 3 years

- Acquisition doubled each year

- EFFIE Award — international recognition for advertising effectiveness

Experience that proves a well-executed brand strategy generates real and sustainable business growth.

What I can do for you:

🎯 Brand Strategy & Positioning

📢 Media Strategy & Buying (TV, digital, outdoor, radio)

📱 Social Media Strategy & Content

🚀 Brand Launch / Rebranding

🌍 Multi-market International Campaigns

🔥 Marketing Consulting & Startup Development

I work with hyper-growth startups, scale-ups, and major brands that require senior expertise without a full-time commitment.

Let's talk about your project.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

BforBank
Brand Strategy Lead
June 2023 - Today (3 years)
Brand Strategy Lead at BforBank, the online bank of Crédit Agricole. I led a full brand repositioning while managing a multidisciplinary team of 7 across media buying, advertising creation, brand content, and brand design. Results: +10 points of brand awareness, commercial growth year-on-year, and an EFFIE Award recognising the effectiveness of our approach.
Branding Brand Content Instagram Marketing Influence Rebranding
Effy
Head of Brand
July 2021 - June 2023 (1 year and 11 months)
Paris, France
As a Head of brand, i'm leading the branding team (5 peoples)
• - Developp the creative of mass media campaign with an ad agency (Steve)
• - Manage the media buying strategy to growth the awareness of Effy (TV & Digital Branding)
• - Performance campaign analysis. (Chat notoriety, Google Analytics, Ads TV tracking)
• - Elaborate new brand platform and tone of voice.
• - Lead the social media strategy (paid and content)
BlaBlaCar
Global Campaign Manager
July 2019 - June 2023 (3 years and 11 months)
Île-de-France, France
As a campaign specialist I'm a Strategic thinker and planner about brand architecture for the brand ecosytem of BlaBlaCar
• - Owner of the rebranding project from Ouibus (SNCF) to BlaBlaBus (BlaBlaCar)
• - Owner of the entire workflow of brand and acquisition international campaigns (digital & offline)
• - Successfull collaboration with key stakeholders of the company : Local Marketing Teams, Product and Tech Teams, Performance
Marketing, CRM, PR..
• - Internal agency management (internal designers - workflow)
• - Campaign resources management (money, people, time) with spending in the most efficient way, and in harmony with the overall priorities of the company.overall priorities of the company.