Freelancer profile translated to English.
Back to original languageAbout David
đź‘‹ Hello, I am David Ferrero, a freelance Product Manager expert in digital transformation and user experiences.
How I help you:
- I translate your business ambitions into clearroadmapsand deliver impactful **MVPs**, prioritizing backlogs according to user value.
- I instill anAgile & Design Thinkingculture, aligning Tech, Design, and Marketing around shared objectives.
Cross-sectoral & full-stack:
- **Inditex / Massimo Dutti**: AR try-on deployment (web & mobile), +15% sales.
- **TotalEnergies**: Loyalty Club redesign and Power BI dashboards, +20% engagement.
- **Mailsoar**: Emailing SaaS with real-time alerts, +15% retention.
- **Vision Mode**: Launch of an SEO-driven media site, +30% organic traffic.
- **Dialogue Mode**: Product Lead for an interactive chat web & app platform, defining vision, technical, marketing, and go-to-market strategy.
Deliverables & methods:
- **Lean & discovery**: Lean Canvas workshops, user interviews
- **Design & prototyping**: Figma, user testing, Nielsen heuristics
- **User stories & PRD**: writing clear specs, backlog grooming
- **Data & monitoring**: Metabase / Power BI dashboards, KPIs (DAU/MAU, NPS, retention)
- **SEO & UX**: best practice guides, technical and content audit
Want to scale your product and create a memorable user experience? Let's discuss!
French
Native or bilingual
English
Native or bilingual
German
Conversational
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 10km)
Experience
- Dialogue ModeProduct LeadSOFTWARE PUBLISHINGNovember 2024 - Today (1 year and 7 months)Paris, France
- Design and development of an interactive communicationSaaS softwareaimed at optimizing dialogue between the company and its users, thereby enhancing customer engagement and satisfaction.
- **Full product cycle management**, from discovery to final delivery.
- Strategic design and direction of **product definition**, including user research, prototyping, and iterative testing.
- Coordination and management of **technical development**, in collaboration with development teams, UX designers, and payment system experts.
- Management of allmarketingandsalesaspects, ensuring a coherent offering aligned with market needs.
- Implementation of agile methodologies (**Scrum**, **OKR**) to ensure team alignment, timely delivery, and quality of deliverables.
- Operational project monitoring through **backlog management**, **sprint planning**, and regular stakeholder reporting.
- MailSoarProduct OwnerSOFTWARE PUBLISHINGAugust 2024 - November 2024 (3 months)Paris, France*Development of an innovative SaaS solutionfor optimizing emailing campaigns.
- **Management of the solution's design and development**, enabling clients to receive real-time alerts and recommendations.
- Close collaboration withfront-end, back-end, and hosting development teamsto ensure seamless integration and continuous maintenance.
- Definition of product requirements and writing ofProject Requirement Documents.
- Supervision oftesting and validation phasesto ensure the solution's quality and performance.
- TotalEnergies Marketing France (TMF)Product OwnerENERGY AND UTILITIESAugust 2023 - August 2024 (1 year)Nanterre, France
- Management of an innovative project fordata analysis and dashboarding of customer feedbackat gas stations.
- Creation ofdashboards on Power BIfor informed decisions and adjustments to the loyalty program.
- Coordination of the redesign of the **digital loyalty program and website**, in collaboration with freelancers and the internal team.
- Adherence to best practices inSEO and UXto strengthen TotalEnergies' online presence.
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Education
- Business Strategy and Supply ChainParsons School of Design - The New School2016
- Marketing & BusinessEAE Business School2018
Certifications
- Generative AIMicrosoft2025
- Hands on SQLLinkedIn2025