Freelancer profile translated to English.

Description

Strategist with recognized expertise in brand creation, repositioning, rebranding, transformation, and omnichannel campaigns. I support companies in maximizing the impact and added value of their actions, by combining business performance and meaning.

Building on my experience in leading agencies and my personal commitments, I develop strategies aligned with societal and environmental challenges. My approach is holistic, responsible, and results-oriented.

An empathetic and pragmatic manager, I create collaborative dynamics in service of high-impact strategies.

Faced with the "washing" rhetoric bullshit and consumer distrust, I help brands think about their commitment systemically: understand their scope of legitimacy, define a clear direction, create real impact, and enhance their approach.

If you want to challenge your strategy, your branding, your employer brand, your business performance, your communication, or understand how far your brand can commit, write to me to discuss it over a coffee. Together, we will find concrete solutions to sustain your model and make you a change agent.

Selection of references:

Media & Entertainment: Canal+; Arte | Distribution & Retail: Auchan; Conforama | Games & Betting: FDJ; DLV Casino | Insurance & Banking: Macif; Maif; Matmut; HSBC | Spirits & Beverages: Pernod Ricard; Chivas; Rémy Martin; Moët & Chandon | Pharmaceutical & Health: Sanofi; Viatris; Avène | Real Estate & Construction: Nexity; Lapeyre; Art & Fenêtres; Saint-Gobain | Telecoms & Technologies: Red by SFR; Altice Group; Samsung | Sports & Events: UEFA; LNV; FFBB | NGOs, Foundations & Associations: UFC Que Choisir; Croix Rouge; Fondation Yves Rocher; Wings of the Ocean | Cosmetics & Hygiene: Yves Rocher; Nivea | Food & Beverages: Ferrero; Senseo (JDE); Kellogg’s | Automotive & Mobility: Peugeot; Fiat; Renault

Industry field of expertise

Languages

French
Native or bilingual
Italian
Native or bilingual
English
Fluent
Russian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Rennes (up to 50km), Lille (up to 50km)

Java Unicorn
Founder
February 2025 - Today (1 year and 6 months)
Paris, France
At Java Unicorn, we transform companies into disruptive forces against bullshit, by building business ecosystems capable of responding to the social and environmental challenges of today and tomorrow.
https://javaunicorn.com/
Indépendant
Marketing and Brand Expert
August 2023 - Today (3 years)
Paris, France
I help impactful and innovative companies accelerate their growth and anticipate disruptions through a forward-looking approach, for strategic decisions that shape their future and that of the world.
PUBLICIS
Head of Research
July 2021 - August 2023 (2 years and 1 month)
Paris, France
I developed and managed a strategic research department within the Leo Burnett agency, offering qualitative, quantitative, prospective, and advertising performance studies for the agency and the Publicis Group in France and internationally, while also leading the agency's strategists' community for consulting, strategic monitoring, and new business. Additionally, I managed and rationalized a budget of €100k for marketing tools and built a network of marketing research experts.