Description

Fractional CMO | Growth Leader | Digital & Brand Strategist

I work with ambitious companies transform marketing into a real growth engine. With over 18 years of international experience across Europe, the US and LATAM, I bring a unique mix of strategic vision, digital expertise, and full-funnel execution.

As a fractional CMO, I typically work with scale-ups, SMEs and corporate teams to:

•Build or optimize go-to-market strategies

•Lead CRM, media, and performance marketing initiatives

•Design data-driven campaigns focused on ROAS, CPA, and customer lifetime value

•Orchestrate brand, product, and digital storytelling in sync with business goals

•Mentor marketing teams and align them with modern agile principles

What sets me apart is my ability to combine analytical thinking with creativity, translating business objectives into actionable marketing systems. I’ve delivered +250% CPA optimization at Vodafone, led digital transformation at LG, and supported several impact-driven companies as a fractional executive.

Let’s unlock your marketing potential — with impact, clarity, and speed.

Industry field of expertise

Languages

Italian
Native or bilingual
Spanish
Fluent
English
Fluent
French
Basic

Workplace preferences

Can work on-site

Milan (up to 50km)

Confidential
FRACTIONAL Growth Director
CONSULTING AND AUDITS
May 2025 - Today (1 year and 1 month)
Italy
• ● Supporting the launch of an agency focused on sustainability and impact-driven communication
• ● Leading business development flow through content strategy and initial assessment calls
ISAPIENS
FRACTIONAL CMO
September 2025 - Today (9 months)
Milan, Metropolitan City of Milan, Italy
• ● Define and lead the go-to-market strategy, translating business objectives into clear marketing priorities, channel mix and execution roadmaps.
• ● Own CRM and the end-to-end lead generation and nurturing framework, from acquisition to qualification, ensuring structured flows, timely follow-up and close alignment with sales.
• ● Shape brand positioning and oversee all organic communication across social media and email/newsletter, ensuring consistent messaging, strong audience engagement and long-term relationship building.
Customer Relationship Management (CRM) Digital Marketing Marketing and Communications Planning Growth hacking Strategic planning
Confidential
Mentorship Project
EDUCATION AND E-LEARNING
July 2025 - October 2025 (3 months)
Milan, Metropolitan City of Milan, Italy
Mentorship project for food retail business.
Created and delivered a custom learning path focused on omnichannel strategies and digital transformation.