Freelancer profile translated to English.

Description

Hello, I'm Davide. I help companies grow by transforming their advertising budget into a concrete performance lever. My approach is based on a clear vision: to offer you a 'safe place' for collaboration where strategy is driven by data and people. As a Traffic Manager, I don't just generate traffic. I ensure that every step of the conversion tunnel is optimized and, above all, precisely measured. My goal is for you to know exactly why we are taking action and how each action contributes to your profitability.

My key skills:

Acquisition & paid media: strategy definition, creation and optimization of performance-oriented Google Ads campaigns.

Tracking & data analysis: implementation of tagging plans via Google Tag Manager (GTM) and configuration of Google Analytics 4 (GA4) for rigorous ROI tracking.

Inbound strategy & SEO: Optimization of organic visibility and analysis of user experience (UX) to maximize conversion.

My certifications:

Google Ads (Search & Display).

HubSpot Academy (Inbound Marketing Strategy).

I build tailor-made strategies so you can move forward stress-free. You provide me with your sales arguments, I'll handle turning clicks into customers.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Galaad Autonomie
Traffic Manager
HEALTH AND WELLNESS
January 2024 - September 2024 (8 months)
Paris, France
Managed the SEO strategy through optimizing organic visibility by producing optimized content and developing backlinks, leading to a +15% increase in organic traffic.
Improved user journey and UX/UI, in coordination with technical and marketing teams, increasing conversion rate and customer engagement.
Monitored performance via GA4 and formulated areas for improvement based on data.
Implemented KPI reporting and formulated recommendations to adjust the acquisition strategy and prioritize actions.
Traffic Acquisition Search Engine Optimization (SEO) UX/UI Designer SEO Backlinks Google Ads
Holismé cosmétique
Digital Marketing Manager
FASHION AND COSMETICS
December 2022 - August 2023 (8 months)
Paris, France
Deployed a multi-channel digital communication strategy (website, social media, newsletters) to support brand awareness and customer acquisition.
Coordinated the editorial line and content monitoring with creative teams. Managed email campaigns via Mailchimp with performance analysis (open rates, CTR, conversion).
Implemented a targeted influencer campaign to increase brand awareness.
Web Marketing Strategy CRM Social Media SEA Traffic Acquisition
Metis'sav
Social Ads & Business Developer - B2B
RESTAURANTS AND FOOD SERVICE
September 2022 - November 2022 (2 months)
Paris, France
Developed the acquisition strategy on Instagram and Facebook to increase the visibility of the catering offer among a professional target audience.
Designed the editorial line and wrote optimized content to strengthen brand credibility.
Managed natural referencing (SEO) and optimized digital touchpoints to maximize prospect conversion.
Structured the targeted sales funnel, which identified and converted strategic partners.

Key result: Signed a long-term collaboration with the leading player Meet My Mama, integrating the caterer into their official catalog and boosting business volume.
Social Media Web Marketing Strategy Business Development Conversion Funnel Copywriting