Description

The Guy Who ❤️ Checkouts

Data Analyst / CRO Specialist with +4 yr experience in Digital Products.

My objective is remove stress and friction in purchase decisions and improve Checkouts and Booking Processes for companies, to boost up conversion rate and revenue.

Clients:

⚡️ Codere Apuestas

⚡️ Action Against Hunger

⚡️ British Council

⚡️ OCU (Euroconsumers)

⚡️ UrbanFisio (Funded by Lanzadera)

⚡️ Orange

⚡️ Roche

⚡️ The Good Goal

⚡️ Grapp Comics

⚡️ Freepik Company

⚡️ IKEA

⚡️ Buendía

Always obsessed with

⭐ Customer needs

⭐ Understanding human psychology in Digital Environments.

Interested in #ELearning, #EdTech, #Ecommerce, #Gaming and #Engagement mechanics.

Languages

English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 15km), Barcelona (up to 30km), Oviedo (up to 50km), Valencia (up to 50km), Málaga (up to 50km)

Sterling
Founding Data Analyst
April 2025 - Today (1 year and 4 months)
A data boutique for startups, medium companies and VCs to improve their knowledge of their products.

Tools:

Bayesian Calculator: A A/B Testing Calculator using Bayesian Statistics.

A Diff-in-Diff Tool: A tool to run Diff-in-Diff analysis.

Batch S1Y25:
- Cleverals (Increase lead generation through A/B Testing
Tools: VWO, Google Tag Manager

Batch S1Y26:
- Buendía (Implement GTM-based tracking to gather data
Run analysis using BigQuery and Python to create product hypothesis.

Tools: GA4, Google Tag Manager, BigQuery, Looker Studio

Currently, building MVPs to validate business models.
Experimentation BigQuery Looker Studio Python (Programming Language) Google Analytics 4 (GA4)
TecData Engineering
Senior Data Analyst, Product
RESEARCH
November 2024 - September 2025 (10 months)
Madrid, Spain
• Funnel Analysis y Path Analysis para la extracción de insights en los siguientes KPIs: User Acquisition, Retention, Performance. (Big Query, Python)
• Visualizar los insights para los equipos de Producto y Business puedan consultar los datos de forma autónoma (Power BI)
• Creación de tablas y automatizaciones en Google Cloud Platform
• Modelado de datos en DBT y Git
• Comunicar y compartir insights con Stakeholders

Clientes: IKEA (Live at Home Platform)

Google Play: Apple store link:

Q4 2024:

Alcanzar 80 compañías en el marketplace

Q1 2025:

Se añade transferencia bancaria (10% de las transferencias desde el lanzamiento)
Flujo de cancelación y reagendar servicios desde la aplicación
Mostrar reseñas de usuarios

Q2 2025:

Permitir visitas al hogar para mejorar los presupuestos
Introducir pago fraccionado para mejorar la tasa de conversión
Big Query Microsoft Power BI Google Analytics 4
Bluarrakis
Data Analyst/Adobe Developer, Experimentation (Freelance)
E-COMMERCE
August 2024 - April 2025 (8 months)
Madrid, Spain
- Analizar el comportamiento web para identificar oportunidades de mejora en el proceso de compra y suscripción.
- Preparar A/B Tests y otros experimentos para validar hipótesis y mejorar la tasa de conversión e ingresos.
- Colaborar con los equipos de diseño, marketing y data para implementar las iniciativas.

Cliente: NDA firmado

Tools: ContentSquare, Adobe Customer Analytics, Adobe Target
Adobe Analytics Adobe Target Conversion Rate Optimization A/B Testing Content Square