Freelancer profile translated to English.

Description

The Guy Who ❤️ Checkouts

Data Analyst / CRO Specialist with +3 years of experience working in digital products.

My goal is to improve purchase and booking processes (Checkouts) and create a stress-free and frictionless shopping experience to improve conversion rates and increase revenue.

Clients:

⚡️ Codere Betting

⚡️ Action Against Hunger

⚡️ British Council

⚡️ OCU

⚡️ Deutsche Bank

⚡️ UrbanFisio (funded by Lanzadera 🚀)

⚡️ Orange Spain

⚡️ Roche

⚡️ Freepik Company (Freepik, Flaticon, SlidesGo, Wepik)

My curiosity is divided between

⭐ Having a customer-centric approach

⭐ Understanding human behavior in digital environments

TOOL STACK ⚒

⚡️ Google Analytics

⚡️ GTM

⚡️ Python

⚡️ BigQuery

⚡️ Looker, Power BI

I love learning about #ELearning #EdTech, #Ecommerce, #Gaming, and #Engagement mechanics.

Languages

English
Fluent
Spanish
Native or bilingual

Workplace preferences

Can work on-site

Madrid (up to 15km), Barcelona (up to 30km), Oviedo (up to 50km), Valencia (up to 50km), Málaga (up to 50km)

Sterling
Founding Data Analyst
April 2025 - Today (1 year and 2 months)
A data boutique for startups, medium companies and VCs to improve their knowledge of their products.
CRO Data Analysis Experimentation Python BigQuery Looker Studio Microsoft Power BI Hex AB Tasty Product Analytics
TecData Engineering
Senior Data Analyst, Product
RESEARCH
November 2024 - Today (1 year and 7 months)
Madrid, Spain
• Funnel Analysis and Path Analysis for extracting insights on the following KPIs: User Acquisition, Retention, Performance. (Big Query, Python)
• Visualize insights for Product and Business teams to independently consult data (Power BI)
• Creation of tables and automations in Google Cloud Platform
• Data modeling in DBT and Git
• Communicate and share insights with Stakeholders

Clients: IKEA (Live at Home Platform)

Google Play: https://play.google.com/store/apps/details?id=com.ikea.lhp&hl=es
Apple store link: https://apps.apple.com/es/app/ikea-home/id6737197198

Q4 2024:

Reach 80 companies in the marketplace

Q1 2025:

Bank transfer added (10% of transfers since launch)
Cancellation and rescheduling flow from the app
Display user reviews

Q2 2025:

Allow home visits to improve quotes
Introduce installment payments to improve conversion rate
Big Query Microsoft Power BI Google Analytics 4
Bluarrakis
Data Analyst/Adobe Developer, Experimentation (Freelance)
E-COMMERCE
August 2024 - April 2025 (8 months)
Madrid, Spain
- Analyze web behavior to identify improvement opportunities in the purchase and subscription process.
- Prepare A/B Tests and other experiments to validate hypotheses and improve conversion rate and revenue.
- Collaborate with design, marketing, and data teams to implement initiatives.

Client: NDA signed

Tools: ContentSquare, Adobe Customer Analytics, Adobe Target
Adobe Analytics Adobe Target Data Analysis Conversion Rate Optimization Product Analytics A/B Testing Content Square