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David Da RochaDD

David Da Rocha

Senior Manager, Product Director

On-demand
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About David

With 18 years of experience in product and project management, I excel in managing the product lifecycle, from the discovery phase to market launch, while optimizing time to market. I have led multidisciplinary teams, conducted in-depth market analyses, and developed product strategies aligned with the company's objectives.

Passionate about innovation, I transform innovative ideas into high-performance products, while optimizing portfolios and maximizing revenue. My analytical and strategic approach has enabled the successful launch of products that meet market needs, contributing to the continuous improvement of the company's performance.
  • English

    Fluent

  • Spanish

    Conversational

  • Portuguese

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Keley
    Senior Manager
    CONSULTING AND AUDITS
    April 2020 - November 2024 (4 years and 7 months)
    Paris, France
    1 - Operational Experiences

    Strategic program management: Managing the launch of digital, transformation, and product development projects (E-commerce, BtoB Marketplace, CRM) in the discovery and overall framing phase.
    Acculturation to product culture: Product culture referent, supporting both internally and with our clients to promote the user-centered approach.
    Strategic and organizational consulting: Supporting large groups in defining and implementing innovation and digital transformation strategies.
    Change management: Managing the transformation related to new digital products and services, facilitating the adoption of innovations within teams.

    2 - Key responsibilities

    Product management: Supervising multiple digital product portfolios, ensuring the overall alignment of roadmaps with a strong customer and data orientation.
    Leadership and team management: Managing and mentoring product teams, ensuring their development and guaranteeing smooth and efficient execution.
    Strategy and planning: Developing strategies adapted to client needs, identifying levers for improvement and proposing innovative solutions.
    Client relationship management: Developing strong partnerships with clients, maintaining transparent communication and optimal satisfaction.
    Governance: Preparing and facilitating project committees and steering committees (Coproj, Copil) to ensure rigorous monitoring of initiatives.
    Consulting Project management Agile method Team management Marketing Web marketing strategy Practice of Agile SCRUM Method Scrum Organization Sense of organization Awareness Listening skills E-commerce Cybersecurity awareness Training Audit
  • AXA France
    Digital & IT Manager
    BANKING AND INSURANCE
    April 2017 - April 2020 (3 years and 1 month)
    Nanterre, France
    Within the IT Department for the Communication and Human Resources Department

    Manager of a team of 5 Product Owners and operational manager of 15 people (UX, UI, Developer)
    Management of a portfolio of 15 IT & Digital products for the Communication and HR Department of AXA France, on Web, Mobile, & Social Networks topics.
    Framing of all projects/products carried out by my team (Preliminary studies, project framing, identification and recruitment of resources, macro planning).
    Responsible for defining the Roadmap, the associated budget (3 million euros) and staffing.
    Responsible for production: Responsible for quality, budget and deadline management.
    Qualitative and quantitative project reports,
    Change management
    Team management Digital communication Marketing Mobile Application Agile method Lean startup User Experience Design
  • AXA SA
    Mobile Manager
    BANKING AND INSURANCE
    April 2014 - March 2017 (3 years)
    Paris, France
    Within the Digital Agency @AXA GROUP -
    AXA Drive – (Team leader, manager of 2 proxy Product Owners)

    Creation of the core model of a digital product associated with an automobile insurance offer called « AXA Drive » in « Lean » methodology
    Project launched internationally in + 15 countries (Europe, Asia, America), with global support: Product, marketing, communication.
    Development of the product in agile
    Team management Mobile Application Agile method Project management Product management Web marketing strategy

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Education

  • Master Project Manager multimedia
    Institut International du Multimedia
    2006
  • BTS Accounting and Management
    Lycée Paul Langevin
    2002

Certifications

  • Professionnal Scrum Master
    Scrum.org
    2016
    Agile method Scrum Master
  • Certified Scrum Product Owner
    Scrum Alliance
    2016
    user story Agile method Scrum

Skill set (43)

Categories