Freelancer profile translated to English.
Back to original languageAbout David
Growth expert - Mobile Marketing - User Acquisition / App Growth / ASO Expert / Mobile E-Commerce Expert / APP Product Management
15+ years of digital & growth marketing expertise. Specialized in mobile & e-commerce acquisition/retention with a focus on ROI performance. Proven track record: 28 Sephora EMEA apps (14 countries), MAU +70% (1.4M→2.2M), €3.5M budget managed, multi-channel strategies (ASO, Meta, Google, TikTok). Sectors mastered: Luxury/Beauty, E-Commerce, FinTech, Lifestyle. Certified in AI (2024) for marketing innovation. Trainer at HETIC/MBA ESG. Manages international teams. Growth-oriented with measurable business impact.
🚀 My areas of expertise:
App Growth:
- ASO (App Store Optimization) iOS & Android.
- Acquisition strategy: Search - Social Media
- Performance-based app install campaigns (CPI/CPA).
- Platform management: Appsflyer, Adjust, Batch, AppFollow, Apptweak, Mixpanel, Amplitude.
- Creation of guidelines and training/workshop sessions for: ASO methods - acquisition action plans - activation plan & Push notification
- Reporting: App Install volume, MAU (Monthly Active Users), Revenue, Transactions (AOV), App CVR, app ratings and reviews.
Clients:
Lacoste - The Residency - QPark - FIDME - LVMH Sephora EME - MyHotelMatch - Memorizer - Foodchéri - Ulysse - Keed
English
Native or bilingual
Can work on-site
Paris (up to 15km), Marseille (up to km), Bordeaux (up to 10km)
Experience
- David Dana ConseilMobile Marketing Consultant - App User Acquisition / ASO Expert / E-commerce AppE-COMMERCESeptember 2015 - Today (10 years and 11 months)Paris, FranceCRO Mobile Management: App Boost Media Campaign: guidelines & supports- Mobile acquisition for each App- Strategy implementation- Organization and implementation with a performance media agency- Monitoring and tracking acquisition and conversion ratesMobile Marketing: App Store Optimization: audit, guidelines, supports- Implementation in App Stores; ASO platform – iOS & Android - releases.- Steering and support for countries to improve their app ranking on the StoresApp Product Management: - creation and optimization of user journeysClients:- Lacoste- QPARK- The Residency- FIDME- MyHotelMatch- Memorizer- LVMH Sephora EME- Foodchéri- Ulysse- Keed- Litz
- David DANA ConseilConsultantDIGITAL AND ITMay 2008 - August 2012 (4 years and 3 months)Paris, FranceCommercial & Marketing Services- Business development, management, training, and organization- Recruitment, management, training, and coaching of marketing and sales teams: from 5 to 25 peopleClients: Easyflirt – Mobpartner – Wimdu (Rocket Internet)- Acquisition and retention strategies – media – negotiations and space buyingClients: Voyages SNCF – Lavazza – Icade- Consulting and support for the development of mobile applications, websites, and back-offices.Clients: Foodcheri – Keed – Ulysse
- Get Mob (formerly Digiactiv) - Groupe My MediaDirectorDIGITAL AND ITSeptember 2012 - January 2015 (2 years and 4 months)Paris, FranceMobile marketing agency that I created, based on consulting - development (application and website) - mobile media.- Digital strategies: definitions, benchmarks, pre-sales recommendations, and deployment: E-Commerce/M-Commerce, social networks...- Project management: scoping, UX, ergonomics design, development, testing.- Mobile media: action plan, negotiations, and space buying- Implementation of a Trading Desk for mobile media- P&L management; monthly reporting to associates,- Recruitment and management,Clients: Système U, Sport 2 000, E-Darling, Attractive World, Vapostore, Vin-Malin…
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Education
- Master Integrated Communication and MarketingUniversité Paris IX Dauphine2010
Certifications
- Appsflyer - Experienced platform usageAppsflyer2024
- Optimize and Innovate with AI: Technologies, Strategy, and EthicsAIVANCITY2024