Freelancer profile translated to English.
Back to original languageAbout David
I support you with your communication challenges, from initial reflection to the deployment of an action plan based on your objectives and constraints. I reinforce your teams, regardless of your company's size.
I work on entire projects or on specific expertise at a given moment, with experience in complex environments where reputation, recommendation, and trust are paramount.
Would you like to strengthen your decision-making with an analysis of your positioning and an objective audit of your communication tools?
I managed these audits at Humanis and Aviva to subsequently work on communication strategies.
Do you need to formalize your strategic directions – to define your brand's codes and its communication territory?
Definition of strategic communication directions with Agirc Arcco or development of the Humanis brand platform.
Are you looking for support to build a communication strategy that provides visibility and supports your business?
With Aviva, I deployed new advertising strategies and managed distribution networks: operational marketing and product campaigns.
Do you want to accelerate the deployment of your digital ecosystem?
Redesign of the Humanis digital ecosystem: review of customer journeys - digitalization of customer information materials. Evolution of social networks from an acquisition tactic to an engagement tactic.
Are you questioning the organization of the team in relation to the evolution of your company or your business?
Reorganization of Humanis's communication and review of cross-functional work processes with other departments.
Are you facing issues with e-reputation, sensitive communication - or even crisis communication?
Management of communication events during the subprime crisis at Aviva - merger of Humanis / Malakoff Médéric in 2018.
English
Fluent
Spanish
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lyon (up to km), Marseille (up to km), Lille (up to km), Bordeaux (up to km)
Experience
- DComConseilsIndependent ConsultingMay 2020 - Today (6 years and 1 month)
Strategy Consulting
Institutions (Agirc-Arrco), startups (conversational AI), and communication agencies (Small Planet, Royalties, Systemic Conseils, Idaos)*Audit:Strengthen decision-making with analysis of existing tools*Brand:Define or revisit brand codes and its communication territory*Roadmap:Formalize communication directions and associated action plans - groupe IMACommunications DirectorBANKING AND INSURANCENovember 2021 - July 2025 (3 years and 8 months)Niort, France
Challenges:
- Redefine the brand's meaning to create a tangible link between the company, the brand, employees, and customers
- Structure communication to enhance the image and service offerings
- Manage crisis communications in a sensitive environment
Support the transformation of a white-label brand:
Build and deploy the IMA brand to benefit from a robust asset, facilitating development and building trust.- Redefine the content of the IMA brand (platform)
- Establish the employer brand
- Rethink the Group's brand architecture
- Redesign the digital ecosystem
Evolve corporate culture and build buy-in around its project to strengthen engagement dynamics and pride of belonging.- Deploy a new editorial and event strategy
- Work on managerial culture
- Association Led by HerConsultantCIVIC AND SOCIAL ORGANIZATIONSNovember 2020 - November 2021 (1 year)I worked with 25 members of the Led By HER Association on the theme of storytelling.How can storytelling be adapted to job searching or the entrepreneurial projects of the Association's members?We redefined what storytelling is, what the codes of the narrative principle are, and how the art of telling a story can be a tool to captivate and convince.Through practical case studies, we explored how it could help them on their various platforms: oral pitches, websites, and social media. Together, we listed the essential steps and common mistakes to avoid.
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Education
- Postgraduate degree in Marketing and CommunicationPSB - Paris School of Business1993