Freelancer profile translated to English.

Description

🎯 With over 10 years of experience in digital marketing and media management, I support brands in setting up, optimizing, and analyzing their advertising campaigns (Display, YouTube, Retail Media, Programmatic).

👨‍💼 I have held positions as Team Lead, Senior Consultant, and Account Manager, with expertise in data, full-funnel media strategy, and performance management (KPIs, dashboards, A/B tests).

🚀 My approach is results-oriented: whether for local or international campaigns, I help you maximize your ROI with tools like DV360, Meta Ads, BigQuery, etc.

📊 Accustomed to managing complex projects, I am also comfortable with the internalization of media buying, auditing your activations, or training your teams.

Key advertisers: Carrefour, Accor Hotel, Conforama, Ubisoft, Monoprix, Spartoo, LaCentrale, etc...

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 50km)

AD4SCREEN
Account Director
December 2024 - September 2025 (9 months)
Paris, France
+ Management and growth of a strategic client portfolio (Carrefour, Ubigi, etc.)
+ Execution and optimization of multi-channel mobile campaigns (Google UAC, Meta, TikTok, Snapchat, Apple Search Ads, etc.)
+ Performance analysis through MMPs (overview, cohorts, modelization…) and development of data-driven recommendations
+ Team management
Application Marketing
RTB House
ACCOUNT MANAGER
January 2022 - November 2024 (2 years and 10 months)
Paris, France
+ Manage retargeting and full-funnel campaigns for clients across various sectors, ensuring ROI objectives are met.
+ Develop internal and external dashboards for daily monitoring and advanced analysis.
+ Successfully led RFP resulting in global activation across multiple regions.
Retargeting BigQuery Looker Studio ChatGPT Customer Success Management
Converteo
SENIOR MEDIA CONSULTANT
January 2020 - January 2022 (2 years)
Paris, France
+ Deployed geolocalized A/B tests to measure the impact of replacing catalog.
+ Inventoried media constraints related to the cookieless transition and identified solutions
+ Audited Retail Media activations and enhanced CRM data utilization
+ Audited and in-housed programmatic AdTech and Display media buying, provided media strategy recommendations and DV360 operational training
retail media DV360 inhousing Gestion de projet Formation Problem Solving