Freelancer profile translated to English.

Description

Your solutions are solid… but struggle to sell in France or to adapt effectively to international markets?

Difficult positioning to explain or differentiate
Partners who list but don't sell enough
Long sales cycles or launches without traction

I support B2B companies (energy, SaaS, technical solutions) in structuring their go-to-market and concretely activating their sales channels, both in France and internationally.

My work focuses on projects such as:

Offer and positioning structuring
Clarification of the sales pitch
Activation of partner networks
Deployment of field initiatives (events, roadshows, launches)
Creation of sales support tools

20 years of experience in B2B marketing, in technological and multi-market environments (France, England, Spain, Portugal, North Africa).

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Nantes (up to 50km), Rennes (up to 50km), Lyon (up to 50km), Le Mans (up to 50km)

Enovya
B2B Marketing and Go-to-Market Consultant
ENERGY AND UTILITIES
January 2024 - Today (2 years and 7 months)
Sectors: Energy Transition (solar / wind / storage / electric mobility / digital solutions) and SaaS solutions
Manufacturers, distributors, integrators, and software vendors
Structuring of go-to-market in complex markets
Activation of partner networks (installers, distributors)
Deployment of field initiatives (roadshows, events, launches)
Creation of actionable content and sales tools
Communication Strategy Go-to-Market (GTM) Strategy Event Management Digital Marketing Strategy Strategic Partnerships
Green Power Technologie
Marketing Director
ENERGY AND UTILITIES
January 2022 - January 2024 (2 years)
Supplier and distributor of solar, storage, and micro-mobility solutions

Comprehensive structuring of the marketing function (team of 7 / budget €1.4M)
Deployment of multi-market strategies (France, Spain, Portugal, North Africa)
Activation of distributor and installer networks in a context of strong competitive pressure
Large-scale deployment of field initiatives (trade shows, roadshows, workshops)
Results:
+25% revenue growth
x3.5 digital audience
60+ field events deployed
Growth Marketing B2B Marketing Strategy Event Management Branding Social Media
Purecontrol
Marketing & Communication Director
SOFTWARE PUBLISHING
January 2021 - January 2022 (1 year)
Rennes, France
Publisher of energy efficiency and industrial performance optimization solutions

Structuring of positioning and offering
Brand and website redesign
Implementation of digital marketing and sales tools
Direct support to sales teams
Branding Growth Marketing B2B Marketing Strategy Social Media