David Barrios Aguirre

We design tangible brands, with curiosity, vision, and personality.

We offer a balance between strategic rigor and creative intuition, driven by user discovery and analysis, transforming ideas into memorable experiences.

Our services focus on 4 main phases: Research, Strategy, Identity, and Brand Activation.

Our approach combines strategic thinking with creative execution, ensuring that every brand we create is not only visually appealing but also deeply rooted in user perceptions and market understanding. We transform complex ideas into coherent brand experiences that resonate with the target audience and stand out in competitive environments.

By integrating research, strategy, identity development, and activation, we create comprehensive brand solutions that are both innovative and grounded in sound business principles. This holistic approach allows us to deliver brands that are not only aesthetically pleasing but also strategically robust and poised for market success.

Since I joined BF, along with the Creative Director, we built the consultancy's creative space. Through our successes and failures, we gave personality and style to the creative product.

I actively participated in all BF projects, across all design phases and disciplines, contributing a clear and global vision to the projects.

Some clients: Ifema Madrid, Indra, Unicef, Cofares, Pelayo, Cloverty, among others.

Interbrand: a growth opportunity to consolidate and strengthen the path initiated.

Focused on implementation and strategic visual analysis, I collaborated on all projects carried out by the Madrid office.

My intention: to facilitate brand management and provide them with coherence and recognition.

I had the great fortune to assist companies such as Iberia, Movistar, Ramón Bilbao, BBVA, Universidad Europea, Amadeus, Room Mate, Grupo Mahou San Miguel, URSA, among others.