Name: Brand & Product Consultant
Price: 945 EUR
Availability: InStock

Freelancer profile translated to English.

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Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 10km)

Consultant
Brand Strategist
RETAIL (SMALL BUSINESS)
April 2024 - Today (2 years and 2 months)
Support for brands and companies in the design and development of projects, from strategy to operational implementation.

Interventions on positioning, offer creation, and design issues, with particular attention to consistency between product, image, and customer experience.

Examples of missions:
Creation of a furniture brand (indoor & outdoor) for a manufacturer: definition of positioning and DNA, naming, artistic direction (visual identity and graphic charter), participation in product orientation (style) and digital deployment (website)
Development of a collection for a stationery brand, in line with brand identity and manufacturing constraints
Support for a restaurant establishment: advice on layout and decoration aimed at improving customer experience and strengthening the place's identity
Brand Strategy & Positioning Product Development Visual Identity Creative Direction Visual Communication
LAURETTE
DESIGN & PRODUCT DEVELOPMENT DIRECTOR
RETAIL (SMALL BUSINESS)
February 2012 - March 2024 (12 years and 1 month)
Definition and management of brand and offer strategy (ranges, positioning, pricing).
Design and development of over 50 product references, from strategic definition to production.
Implementation of a design platform (principles, uses, materials, manufacturing).
Design and opening of a flagship store in Paris (6th arrondissement), conceived as a brand showcase and customer experience.
Management of the change of industrial partner to support volume growth: skills transfer, quality assurance, and production continuity.
Integration of eco-design approaches and management of regulatory obligations (Extended Producer Responsibility, material compliance).
Structuring of product and customer data via ERP (Odoo) for strategic decision support.
Definition and management of logistics strategy, including the creation of an internal warehouse and then outsourcing storage to the manufacturer, to rationalize flows and reduce the number of stakeholders.
Results:

*+300% revenue (2012-2019)

*International B2B deployment: 35 to 85 distributors

*Positioning LAURETTE as a key player in children's furniture

*Awards and significant press & specialized TV coverage

*-45% storage costs

*0% logistics disputes

*One-third reduction in delivery times
Brand Strategy & Positioning Product Development Creative Direction Operational Management Operational Efficiency
The Company
Co-founder & Creative Director
DIGITAL AND IT
January 2008 - May 2012 (4 years and 4 months)
Co-founding and development of a digital design agency, with an approach focused on the consistency between brand identity and experience.

Support for brands and institutions in defining their positioning and digital presence, from strategy to implementation.

Project management (artistic direction, UX/UI, deployment) and coordination of creative and technical teams.

Results:

*Development and sustainability of the agency over 4 years

*Execution of digital projects for B2B and B2C clients

*Establishment of recurring client collaborations
Operational Management Visual Identity Creative Direction Project Management Team Management

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David Bailleux

Brand & Product Consultant

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