Description

I am a motivated professional with over 5 years of experience in search engine marketing management, including deep knowledge of optimizing campaigns across Google Ads, Microsoft Bing Ads, and Apple Search Ads. I have created marketing strategies and managed successful campaigns for many business modules and industries, helping clients to grow their businesses and increasing conversions and revenue.

Languages

Hebrew
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Vinted / Kleiderkreisel
SEA Marketing Manager
DIGITAL AND IT
February 2021 - October 2022 (1 year and 9 months)
Berlin, Germany
- Managing Vinted's Paid Search accounts in both Google and apple search Ads. My role includes building, automating, and optimizing search campaigns and testing.
- Data analysis and generating internal KPI reports.
- Creating and executing the strategic road map for Paid Search.
- Quarterly budget planning for existing markets and new launches.
- Cross-Team project management with different teams within the company.
Google AdWords Apple Search Ads Data Studio Microsoft Excel SEM Strategic planning
FloraQueen
Senior Traffic Specialist
DIGITAL AND IT
January 2020 - December 2020 (11 months)
Barcelona, Spain
- Sole manager of the company's Italian and Polish google ads and Bing ads accounts: Managing daily budgets of up to 20,000 euros.
- Creating and optimizing the company's Product Listing Ads platform and its business strategy. Managing both smart and regular shopping campaigns.
- Creating Multi-Channel marketing business strategies, market analysis reports.
Google Analytics Google AdWords Bing Ads Strategic planning Microsoft Excel SEM SEMrush
GOOGLE
Google Ads Digital Account Strategist
DIGITAL AND IT
July 2018 - December 2019 (1 year and 5 months)
Barcelona, Spain
- Planning, implementation and optimization of online marketing campaigns (PPC campaigns) focusing on Google Ads & Google Analytics for key accounts involving high budgets.
- Management & monitoring of effectiveness of all activities through appropriate KPIs (click volume, CTR, conversion rate and profitability)
- Implementation of targeted retargeting campaigns on the different steps of the customer journey
- Strategy consulting and reporting
-Intensive and continuous keyword and competition research
- Product training for customers
- Google Ads (Google AdWords) certified
Google AdWords Google Analytics

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Bachelor of Science in Psychology
Ben-Gurion University of the Negev
2011
Bachelor's degree, Psychology and art
Catalan Language and Literature
CPNL Consorci per a la Normalització Lingüística
2013
Catalan Language and Literature

David Arditti

SEM Marketing Manager-Google Ads, Bing Ads, ASA

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