About David
A results-driven Marketing Director with 19 years of international experience architecting and executing marketing strategies that scale brands, build high-performing teams, and accelerate revenue growth across B2B and B2C sectors. Proven expertise in developing and implementing go-to-market strategies, spearheading omnichannel campaigns, and leveraging cutting-edge AI-powered marketing solutions (including Generative AI and automation) and customer insights to achieve significant commercial objectives. Adept at navigating both fast-paced startup environments and global corporate structures, consistently delivering strategic leadership with a sharp focus on measurable P&L impact and market expansion.
English
Native or bilingual
French
Native or bilingual
Spanish
Native or bilingual
Italian
Basic
Can work on-site
London (up to 50km), Manchester (up to 10km), Birmingham (up to 10km), Liverpool (up to 10km), Brighton (up to 10km)
Experience
- Million MarketingFractional Marketing & Communications DirectorDIGITAL AND ITJune 2025 - Today (1 year)Paris, FrancePerformance Marketing agency:Architecting the comprehensive 2025 marketing and communications planLeading the brand marketing approach, including guidelines, look & feel, and the development of all communication & sales tools to enhance the company's online presenceDriving growth through strategic event marketing, including identifying and securing speaking engagements, while spearheading lead generation initiatives closely aligned with the sales team objectives
- madly agency (ex-TakTik Studio)Marketing & Sales Director UKVIDEO GAMES AND ANIMATIONNovember 2024 - Today (1 year and 7 months)London, United Kingdommadly agency (ex-Tak’Tik Studio) is an international 3D rendering agency for architecture, design, and content creation sectors:
- Leading UK market entry: defining strategy, establishing operations, and positioning Tak’Tik as a premier partner.
- Architecting sales & marketing strategies, including the 2025 international plan, driving growth and visibility.
- Engineered AI-powered omnichannel campaigns (LI, email, phone) using personalised Lemlist campaigns and GenAI for content, resulting in 1,000+ qualified leads from a 6,000+ prospect database.
- Secured £600k current order book via 30+ tailored pitches (35% projected success Q2 2025).
- Led AI-enhanced Martech stack transformation (Navigator, Cognism, Lemlist, MailChimp) for optimised omnichannel automation.
- Key role in strategic group repositioning/rebranding from Tak’Tik Studio to Madly Agency.
- TyynikkiPart-time / Fractional Commercial & Marketing LeaderLUXURY GOODSJune 2024 - Today (2 years)London, United KingdomCrystal jewellery and healing for you and your home:
- Reviewed and provided recommendations for the existing corporate strategy
- Designed and aligned marketing and sales tactics to achieve key business objectives
- Researched and proposed new sales avenues, including wholesale distribution and selective retail boutiques in London
- Developed strategies for selling and shipping to the European Union from the UK
- Assisted in preparing the business for the high season, including Christmas sales
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Education
- Executive Master in Business Administration (E.M.B.A.) with MeritBayes Business School, London (U.K.)2018Dissertation: “The impact of digitalisation on FTSE 100 companies’ performance”. Modules & electives: Silicon Valley international elective, Innovation & Entrepreneurship, Applied Corporate Finance, Corporate Strategy, M&A. Cass consultant for Engie Factory in Santiago (Chile) on two green mobility projects.
- Master of Arts (M.A.), European Marketing & ManagementIDRAC business school, Lyon (France)2005Major in International Business with a dissertation on “The cluster organisation of the Lighting sector in the Rhône-Alpes region (France)”. Exchange year College for International Studies (CIS), Madrid (Spain).
Certifications
- AI Agents for BeginnersMicrosoft Learning2025
- Advanced leadership skillsBayes (formerly Cass) Business School, London (U.K.)2018