Dave Ketan

Rapid career progression at LG(March 2018 to present) Advanced from Regional Marketing Manager to DGM, Head of Marketing within under 2 years, reflecting strong performance, leadership impact & accelerated growth trajectory.

• ▪ Owned enterprise-wide marketing strategy for brandshops & modern trade, driving revenue growth, market share, and brand equity through fully integrated omnichannel ecosystems.

• ▪ Led large-scale marketing transformation, building a customer-first, data-driven organization across digital, retail, & experiential channels to unlock sustainable growth.

• ▪ P&L-focused marketing leader, consistently optimizing marketing investments and budgets to maximize ROI, ROAS, and long-term customer value (LTV).

• ▪ Built and scaled full-funnel growth engines, spanning performance marketing, CRM, content, and media—delivering measurable impact on acquisition, engagement, and retention.

• ▪ Directed high-impact media strategy & investments across ATL, BTL, and digital platforms, including strategic media buying, agency leadership, and performance governance.

• ▪ Championed retail & trade marketing excellence, driving in-store experience, shopper marketing, and partner-led growth across key accounts and large-format retail networks.

• ▪ Owned strategic partnerships with top modern trade players (Croma, Reliance Digital, Vijay Sales), leading Joint Business Planning (JBP), commercial negotiations, and category expansion.

• ▪ Led go-to-market (GTM) strategy for product launches & seasonal campaigns, ensuring strong market penetration through integrated storytelling and channel alignment.

• ▪ Built and led high-performing marketing teams & agency ecosystems, driving creative excellence, operational efficiency, and consistent brand storytelling across all touchpoints.

• ▪ Leveraged advanced analytics & consumer insights to shape strategy, track performance (CTR, CAC, ROAS, LTV), and continuously optimize business outcomes in dynamic market environments

Led end to-end regional marketing strategy, driving market share growth and brand visibility across the West zone; managed and mentored teams executing BTL campaigns, trade marketing, and local activations to boost acquisition and retention, while closely aligning with sales to optimize promotional spends and maximize regional business impact

Drove regional marketing strategy for consumer electronics and mobile devices across the West zone, leading product launches, in-store merchandising, and channel-specific programs to strengthen brand presence and sales; leveraged market data and consumer insights to optimize strategies, achieve regional targets, and enhance brand loyalty.