Description

Dave is a Writer and Creative Director with an expansive, yet intimate command of the media landscape and a passion for conceiving, writing and executing wholly original ideas and stories.

He is adept at distilling and defining brand problems and driven to find potent solutions that move people.

He has a wealth of experience generating big brand ideas, directing teams and executing work across the spectrum of channels.

This is further amplified by Dave’s new dedicated platform, Synthetique, which fuses human-born creativity and advertising expertise with Gen AI.

He is double Cannes Gold awarded, and though an ex-Art Director himself, is also teamed with several award-winning Art Directors and Designers depending on project specifics.

He also increasingly offers more in-depth brand consultancy, insights, and words to help define or redefine brand voice and tone.

Whilst in Australia, Dave co-founded The Glue Society, an internationally renowned collective allowing commercial, film and art-based interests to co-exist and coalesce.

He is also Writer and Executive Producer on high-concept movie, Reverse, currently in pre-production with Academy Award-nominated Director, Sean Ellis.

Previous brands include: Adidas, Google, Nike, HSBC, Sky, MINI, BMW, WhatsApp, The FT, Abbey Road Studios, O2, P&G, Unilever, Coca-Cola, Ford, Aviva, Pepsi, Nokia, Kellogg’s, McDonald’s, DHL, Dyson, Pfizer, Co-op, Marston’s, Macmillan, Bupa, DHL, Western Union, Johnson & Johnson, Pernod Ricard, Hong Kong Tourism, Mandarin Oriental, Colgate, Golden Wonder, Johnny Walker, Mars, Tango.

Previous agencies include: 180, HHCL, Mother, BBDO, Ogilvy, Leo Burnett, M&C Saatchi, Publicis, Sky Creative, VCCP, VML, Essence Mediacom, 303Lowe, GTB and The Glue Society.

Industry field of expertise

Languages

English
Native or bilingual

Workplace preferences

Can work on-site

London (up to 50km)

Blindspot
Creative Director / Writer / Creative team - Blindspot Self-employed
January 2015 - Today (11 years and 5 months)
London, United Kingdom
11 mosMay 2015 to Present
• 9 yrs 11 mosLondon Area, United Kingdom
• HybridLondon Area, United Kingdom
• Hybrid
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• Blindspot Creates Unseen Ideas For Brands And Agencies - Freelance Creative Consultancy Creative Strategy Integrated Ideas Writing Content Creation Tone Of Voice Manifestos Creative Direction Storytelling Production Supervision Ai Creative Direction

Advertising: workbydavejohnson.com Ai creativity: synthetique.uk
Brands include: adidas, Nike/Jordan, The Financial Times, Google Pixel + England Football & The F.A., Sky, Jaguar Land Rover, HSBC Global, Abbey Road Studios, WhatsApp, Numan, Marston's Beers, Lyle and Scott, Roke, Selfridges, Alfa Romeo, Aviva, Kellogg's, P&G, Co-op, McDonald's, Dyson, AT&T, IBM, Cisco, Penguin Books.

Agencies include: Leo Burnett, Sky Creative Agency, Essence Mediacom, Mother Design, VML, Engine, Iris, Havas, Cream, Audience X (US)Blindspot Creates Unseen Ideas For Brands And Agencies - Freelance Creative Consultancy Creative Strategy Integrated Ideas Writing Content Creation Tone Of Voice Manifestos Creative Direction Storytelling Production Supervision Ai Creative Direction Advertising: workbydavejohnson.com Ai creativity: synthetique.uk Brands
include: adidas, Nike/Jordan, The Financial Times, Google Pixel + England Football & The F.A., Sky, Jaguar Land Rover, HSBC Global, Abbey Road Studios, WhatsApp, Numan, Marston's Beers, Lyle and Scott, Roke, Selfridges, Alfa Romeo, Aviva, Kellogg's, P&G, Co-op, McDonald's, Dyson, AT&T, IBM, Cisco, Penguin Books. Agencies include: Leo Burnett, Sky Creative Agency, Essence Mediacom, Mother Design, VML, Engine, Iris, Havas, Cream, Audience X (US)
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FREELANCE
Writer Creative Director / Writer Creative Director / Writer
January 2015 - September 2016 (1 year and 8 months)
London, United Kingdom
yr 5 mosLondon, United KingdomLondon, United Kingdom
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Dyson (Air Purifier campaign - U.S. market), Alfa Romeo (For The U.S. Super bowl) Selfridges (Brand Identity), AT&T, IBM, Cisco, Marston's Beers and Breweries, Penguin Books (Design Studio), Huawei, CornettoDyson (Air Purifier campaign - U.S. market), Alfa Romeo (For The U.S. Super bowl) Selfridges (Brand Identity), AT&T, IBM, Cisco, Marston's Beers and Breweries, Penguin Books (Design Studio), Huawei, Cornetto
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GTB
Executive Creative Director
January 2013 - May 2015 (2 years and 4 months)
London, United Kingdom
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• Ford (UK ECD)- All Ford brandsFord (UK ECD)- All Ford brands
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• Skills: English
• Production Management
• Campaign Concepts
• Copywriting
• Written Communication
• Communication
• Rewriting
• Professional Writing
• Presentation Skills
• Automotive
• Manifestos
• Sports Marketing
• Client RapportSkills: English
• Production Management
• Campaign Concepts
• Copywriting
• Written Communication
• Communication
• Rewriting
• Professional Writing
• Presentation Skills
• Automotive
• Manifestos
• Sports Marketing
• Client Rapport

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