About Maamar
French
Native or bilingual
English
Fluent
German
Conversational
Swedish
Basic
Experience
- ACCORSEO/GEO Project ManagerHOSPITALITYSeptember 2024 - Today (1 year and 10 months)Issy-les-Moulineaux, France
Main tasks:
Projects Launched- ChatGPT / Perplexity / Google AI Overviews Visibility Audit- GEO Scorecard for your website- Brand vs. Competitors Benchmark in AI Search Engines- SEO Optimization for AI Search Engines- SEO Automation with ChatGPT, Python, n8n, and scraping- SEO / GEO Looker Studio DashboardManagement of SEO Partnership Projects- Lead strategic group partnership projects in collaboration with key internal stakeholders.- Improve local search visibility, increase organic traffic, and optimize conversions and revenue.- Ensure the implementation of the best solutions to maintain a competitive advantage.Definition and Coordination of SEO Solutions across Business Units (BUs)- Deploy scalable SEO solutions to ensure effective application of best practices.- Provide cross-functional and structured support within the organization.SEO Performance Optimization and Management- Develop and maintain processes based on reliable data to facilitate decision-making.- Ensure continuous improvement of SEO performance and monitor data quality.Management of the "Future of Search" Project- Work on content indexing and visibility on new AI and LLM-based search engines (ChatGPT, Perplexity, etc.).- Define and test strategies to adapt to new crawling and indexing models.- Conduct monitoring and experimentation on these new platforms to anticipate search evolutions.This mission is part of a strategic and technical vision of SEO/GEO, with a strong focus on scalability, data, automation, workflow creation, and adaptation to search market changes. 🚀 - WecasaExpert SEO ConsultantHEALTH AND WELLNESSApril 2023 - January 2024 (9 months)Paris, FranceFollowing a maternity leave, I replaced the SEO Manager to oversee a team of 4 people. Since my arrival, the unique visitor numbers have been excellent (peaking at 400k UV in September 2023), both on the FR and UK sites. The content factory has been running at full speed following a restructuring shortly after my arrival.- Optimization of existing content (underperforming pages) for FR and UK- Improvement of conversions and lead generation- Recruitment and management of a team of 4 people
- EvaneosSEO Content ManagerTRAVEL AND TOURISMNovember 2023 - May 2024 (6 months)
- SEO Content Production Management
- Ensure the production of relevant SEO content, particularly for commercial landing pages.
- Conduct keyword research to guide content creation for organic growth.
- Create a structured content production calendar, ensuring timely and relevant publication across all languages according to set objectives.
- Supervise the work of external agencies, freelancers, and our intern to ensure optimal content quality aligned with our SEO standards.
- Performance Optimization and Scalability
- Continuously improve the process to reduce the time between a content request and its online availability for users.
- Monitor and adjust content to optimize the visibility of commercial pages and increase organic traffic.
- Stay informed about the latest SEO trends and practices to keep our strategies cutting-edge.
- Cross-functional Collaboration
- Collaborate with Product & Tech teams to ensure efficient content scaling.
- Work with the Growth Marketing and Brand teams to align content with our overall activation strategies.
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Education
- Master, International Management and BusinessUniversité Paris-Est Créteil (UPEC)2016Master, Management et commerce international
- Bachelor's Degree, International Business and TradeUniversité Paris-Est Créteil (UPEC)2014Licence, Commerce et affaires internationales
Certifications
- Growth Hacking Marketing CourseGrowth Tribe2020
- Google AnalyticsGoogle2022