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Maamar IzemraneMI

Maamar Izemrane

SEO/GEO Consultant | Expert ChatGPT, AI & Data

€700/day
11 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Maamar

Hello 👋

Are you looking to understand how ChatGPT, Perplexity, or Google AI Overviews talk about your brand, your competitors, or your products?

I help you transform SEO/GEO into a business lever: more qualified traffic, more conversions, **enhanced visibility on Google, Bing, Google Maps, ChatGPT, Perplexity, or Google AI Overviews**, and truly actionable recommendations for your teams.

Senior SEO & GEO Consultant with +10 years of experience, I work with marketing, tech, product, and data teams to manage SEO/GEO projects end-to-end: audit, prioritization, coordination, deployment, and impact measurement.

What sets me apart: a strategic, operational, and data-driven approach. I don't just deliver recommendations:I build prioritized roadmaps, deliverables understandable by business units, and action plans designed for execution.

My areas of intervention:
Technical SEO : crawl, logs, indexing, performance, migrations, internal linking, structured data
On-site & Content SEO : architecture, search intent, briefs, semantic optimization, FAQs, scalable content
Local & International SEO : Google Business Profile, listings, store locators, multi-country / multi-brand governance
GEO / AI Search : optimization for ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews
SEO Data & Automation : Python scripts, scraping, dashboards, n8n workflows, SEO/GEO scoring, large-scale analyses

Usual deliverables: prioritized SEO audits, roadmaps, SEO/GEO scorecards, competitive benchmarks, dashboards, content briefs, technical recommendations, automation scripts, and C-level presentation materials.

I have supported demanding environments such as Accor, leboncoin, LegalPlace, Evaneos, Wecasa, Trustpair, and Renovation Man.

📩 Available to discuss your SEO, GEO, or AI automation challenges.
  • French

    Native or bilingual

  • English

    Fluent

  • German

    Conversational

  • Swedish

    Basic

Can work on-site
Paris (up to 50km)

Experience

  • ACCOR
    SEO/GEO Project Manager
    HOSPITALITY
    September 2024 - Today (1 year and 10 months)
    Issy-les-Moulineaux, France

    Main tasks:

    Projects Launched
    - ChatGPT / Perplexity / Google AI Overviews Visibility Audit
    - GEO Scorecard for your website
    - Brand vs. Competitors Benchmark in AI Search Engines
    - SEO Optimization for AI Search Engines
    - SEO Automation with ChatGPT, Python, n8n, and scraping
    - SEO / GEO Looker Studio Dashboard

    Management of SEO Partnership Projects
    - Lead strategic group partnership projects in collaboration with key internal stakeholders.
    - Improve local search visibility, increase organic traffic, and optimize conversions and revenue.
    - Ensure the implementation of the best solutions to maintain a competitive advantage.

    Definition and Coordination of SEO Solutions across Business Units (BUs)
    - Deploy scalable SEO solutions to ensure effective application of best practices.
    - Provide cross-functional and structured support within the organization.

    SEO Performance Optimization and Management
    - Develop and maintain processes based on reliable data to facilitate decision-making.
    - Ensure continuous improvement of SEO performance and monitor data quality.

    Management of the "Future of Search" Project
    - Work on content indexing and visibility on new AI and LLM-based search engines (ChatGPT, Perplexity, etc.).
    - Define and test strategies to adapt to new crawling and indexing models.
    - Conduct monitoring and experimentation on these new platforms to anticipate search evolutions.

    This mission is part of a strategic and technical vision of SEO/GEO, with a strong focus on scalability, data, automation, workflow creation, and adaptation to search market changes. 🚀
    Local SEO Google Business Profile GEO ChatGPT Automation
  • Wecasa
    Expert SEO Consultant
    HEALTH AND WELLNESS
    April 2023 - January 2024 (9 months)
    Paris, France
    Following a maternity leave, I replaced the SEO Manager to oversee a team of 4 people. Since my arrival, the unique visitor numbers have been excellent (peaking at 400k UV in September 2023), both on the FR and UK sites. The content factory has been running at full speed following a restructuring shortly after my arrival.

    - Optimization of existing content (underperforming pages) for FR and UK
    - Improvement of conversions and lead generation
    - Recruitment and management of a team of 4 people
    SEO SEO Audit SEO Training GEO ChatGPT
  • Evaneos
    SEO Content Manager
    TRAVEL AND TOURISM
    November 2023 - May 2024 (6 months)
    • SEO Content Production Management
    • Ensure the production of relevant SEO content, particularly for commercial landing pages.
    • Conduct keyword research to guide content creation for organic growth.
    • Create a structured content production calendar, ensuring timely and relevant publication across all languages according to set objectives.
    • Supervise the work of external agencies, freelancers, and our intern to ensure optimal content quality aligned with our SEO standards.
    • Performance Optimization and Scalability
    • Continuously improve the process to reduce the time between a content request and its online availability for users.
    • Monitor and adjust content to optimize the visibility of commercial pages and increase organic traffic.
    • Stay informed about the latest SEO trends and practices to keep our strategies cutting-edge.
    • Cross-functional Collaboration
    • Collaborate with Product & Tech teams to ensure efficient content scaling.
    • Work with the Growth Marketing and Brand teams to align content with our overall activation strategies.
    SEO Audit SEO Strategy GEO ChatGPT Artificial Intelligence

Reviews

5.0

Out of 2 ratings

R

Romain

Evaneos

Reviewed on 5/14/2024

Maamar supported Evaneos for 6 months as SEO/Content Manager. His communication skills, ability to manage content production, and process optimization allowed for meeting production objectives. He recruited and coordinated writers, generated precise content briefs, and contributed his expertise at various production stages, thereby increasing content quality and efficiency. He systematically proposed optimizations whenever he saw an opportunity. Maamar is a profile that can adapt to a range of varied missions (content production, AI, international).
A

Apolline

Wecasa

Reviewed on 11/8/2023

Maamar supported Wecasa throughout the management of the SEO strategy, content creation, and SEO team management during a 6-month assignment (maternity leave replacement). From a human perspective, he integrated easily with the team thanks to his good humor and kindness. He successfully drove and upskilled a team of juniors through his teaching skills. He also handled the recruitment of several SEO profiles and built good professional relationships with all stakeholders (external partners, internal product managers, other marketing team managers...). Operationally, Maamar quickly understood Wecasa's challenges and was proactive in addressing various issues. He brilliantly followed the defined roadmap while adapting to unforeseen events/new topics, always remaining data-sensitive and results-oriented. His precise analyses and diverse skills allowed Wecasa to refine its SEO strategy. Maamar worked on various topics such as link building, Google Discover, content production "industrialization", semantic cocoons, Wecasa blog redesign, technical SEO, etc. I recommend Maamar 100% for all your SEO missions; he is a rare profile that combines teamwork and expertise!

Recommendations

Aurélia NeletAN
SG
Aurélia Nelet and 1 other person have recommended Maamar

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Education

  • Master, International Management and Business
    Université Paris-Est Créteil (UPEC)
    2016
    Master, Management et commerce international
  • Bachelor's Degree, International Business and Trade
    Université Paris-Est Créteil (UPEC)
    2014
    Licence, Commerce et affaires internationales

Certifications

  • Growth Hacking Marketing Course
    Growth Tribe
    2020
  • Google Analytics
    Google
    2022

Skill set

Categories