Freelancer profile translated to English.
Back to original languageAbout Stefan
My name is Stefan Coelen, founder of DasCoel Communicatie.
As a passionate communicator and branding specialist, I help brands tell their unique story. Whether it's creating videos, live streams, writing blogs, or managing social media, I believe that every form of communication is an opportunity to create an authentic connection with your target audience. I therefore see every form of communication as an opportunity for brands to present themselves authentically and powerfully.
My hobby is new technology, and I enjoy discovering how it is changing the communication landscape. I often quickly pick up working with these new tools. This allows me to help brands be visible in a fresh and creative way in a rapidly changing landscape. Brands have the power to truly mean something to people – not just by selling more, but by adding value and making a social impact. That's why I strive for initiatives that are rooted in the DNA of the organization, with a clear purpose that goes beyond profit.
At DasCoel Communicatie, it's all about collaboration, creativity, and delivering impactful solutions. I work closely with my clients to develop strategies that are not only effective but also sustainable and authentic.
What I offer:
• Creative and strategic communication solutions
• Branding that is authentic and meaningful
• Broadly deployable within a team
• Knowledge of new technologies and their pitfalls
Where my passion lies:
• Communication
• Branding
• Marketing
• Technology
• Media
• Games
• Design
• Writing
• Cooking
Curious what I can do for you? Let's get in touch!
✉ ✆
Dutch
Native or bilingual
English
Fluent
Can work on-site
Molenhoek (up to 40km)
Experience
- Green VitalityAllround E-commerce SpecialistE-COMMERCENovember 2023 - Today (2 years and 7 months)Arnhem, NetherlandsGreen Vitality was previously known as Kaardeshop. I was hired by the company to help develop the new webshop. We did this in collaboration with NXTLVL (New Orange). The concept and development of the brand, its appearance, corporate identity, and tone of voice were my responsibility and that of Adriaan Koppens. The new webshop is now live, and I am involved in:1. Branding and Marketing Strategy2. Development and monitoring of brand identity3. Website optimization4. Technical support5. Process optimization6. Health claims and European regulations7. Improving SEO and Online Visibility8. Creation and optimization of content
- CijferAdviesALLROUND COMMUNICATION SPECIALISTCONSULTING AND AUDITSJune 2021 - Today (4 years and 11 months)Lunteren, NetherlandsCijferAdvies is an 'Accounting Office 2.0': independent offices working locally, with national support and specialist expertise. Since 2021, I have been working as a marketing & branding partner for CijferAdvies. I help both the head office and the local offices to strengthen the brand, modernize services, and optimize the customer experience.My tasks:
- Developing and monitoring brand identity & tone of voice
- Marketing strategy + positioning for national and local offices
- Content creation: blogs, newsletters, website pages, social media
- Website & SEO: ensuring local offices are easily found online
- Automation & tools: streamlining processes, software integrations
- Support for local offices: marketing materials, campaigns, templates
- Strategic advice & growth plans: analyzing figures, opportunities, efficiency
- Providing technical & creative resources (such as visual identity, UX)
- DasCoel CommunicatieIndependent Business OwnerE-COMMERCENovember 2019 - Today (6 years and 7 months)NetherlandsI am Stefan Coelen, founder of DasCoel Communicatie. With DasCoel, I help companies sharpen their brand positioning, improve marketing processes, and increase online visibility. No isolated actions or vague advice, but a well-thought-out strategy and practical execution.DasCoel originated from my curiosity and broad experience. As an entrepreneur, marketer, and branding enthusiast, I combine strategic insight with a hands-on approach. I believe that every company, large or small, can benefit from a clear brand identity and a marketing structure that works. I enjoy working closely with entrepreneurs for this: making choices together, communicating clearly, and acting decisively.With DasCoel, I support clients on three levels:
- Brand and positioning: from brand strategy and corporate identity development to a tone of voice that truly suits the company
- Marketing and communication: content creation, social media, newsletters, campaigns, and websites that perform well in search engines
- Technology and processes: HubSpot implementations, automation, website optimization, and tools that make marketing easier
My clients range from ambitious self-employed individuals to growing SMEs. For example, I have been working for CijferAdvies for years, where I help develop the national brand and marketing structure, and for Green Vitality, where I set up a complete rebranding and webshop. I also support startups and creative entrepreneurs in launching new products and services.The name DasCoel stands for down-to-earthness, curiosity, and sharp choices. I work with short lines of communication, clear language, and an eye for detail. My goal is always the same: to help companies grow with a brand that fits and marketing that delivers results.Whether it's a new brand strategy, a campaign, or process improvement, with DasCoel I combine strategy and creativity to make companies future-proof.
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Education
- Minor, Brand ManagementUniversity of Applied Sciences Arnhem and Nijmegen2018Minor, Brand Management
- Bachelor's degree, CommunicationUniversity of Applied Sciences Arnhem and Nijmegen2021Bachelor's degree, Communicatie