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Darya LukyanovaDL

Darya Lukyanova

Freelance Influencer Marketing & Events

€800/day
Berlin, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Darya

Hello! I am Darya, a marketing manager from Berlin.

I studied business communication at HTW Berlin and have been working with social media (Instagram, Pinterest, TikTok, Twitch), influencer marketing, event, and intercultural communication since 2014.

I come from a family of entrepreneurs and have worked in startups, larger companies, and so-called fast-paced environments.

My industry focuses are lifestyle, beauty, interior, fashion, food, and B2B (printing and packaging industry).
  • English

    Fluent

  • Russian

    Native or bilingual

  • German

    Native or bilingual

Can work on-site
Berlin (up to 50km), Berlin (up to 20km), Köln (up to 20km), Düsseldorf (up to 20km), Hamburg (up to 20km), Dresden (up to 20km), Leipzig (up to 20km), München (up to 20km)

Experience

  • 1000heads
    Influencer Marketing Director
    SOCIAL NETWORKS
    January 2024 - Today (2 years and 5 months)
    Berlin, Germany
    As Influencer Marketing Director, I am responsible for team development and the implementation of influencer marketing campaigns for various clients such as Vinted, EPO, Snapdragon, Amazon, Kerrygold, Nestlé and many more.
  • DaLu.Agency
    Founder
    DIGITAL AND IT
    May 2020 - Today (6 years and 1 month)
    Currently working on different projects: influencer marketing, social ads, shop traffic generation via Pinterest.
    My clients: Zalando Marketing Services, ressourcenmangel, Edelman, Social Match and more.
    Website: www.dalu.agency
  • Shine Conventions GmbH (GLOW by dm)
    Marketing & PR Team Lead
    FASHION AND COSMETICS
    February 2019 - June 2020 (1 year and 4 months)
    Main project: GLOW by dm

    - Project management: partner deals management incl. contracts & accounting, planning and organization of „Marketing Makeover“ (mini B2B conference).
    - Strategic collaborations management: sponsoring & barter deals, e.g. winning Instagram (Facebook Inc.) as a sponsoring partner, Jolie media collaboration development.
    - Performance marketing: paid social ads, SEO optimization.
    - Market research: survey design, data collection & evaluation (ticket buyers survey with NPS calculation), google alerts analysis.
    - Press relations & red carpet management: media accreditation & contact to 120 press representatives per event in different German & Austrian regions, briefings, clippings.
    - Website redesign & relaunch: new concept development (incl. conversion optimization) & collaboration with a tech agency, budget controlling.
    - Content marketing: PR stories, content planning for the GLOW magazine, print material organization & ordering, newsletter.
    - Marketing strategy: tickets promotion plans, brand awareness campaigns etc.
    - KPIs setting & reporting: OKRs, tools implementation etc. - Team lead: workshop, employer branding support.

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Education

  • Business Communication, Bachelor of Arts
    HTW Berlin
    2016

Skill set

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