Freelancer profile translated to English.

Description

Hello! I am Darya, a marketing manager from Berlin.

I studied business communication at HTW Berlin and have been working with social media (Instagram, Pinterest, TikTok, Twitch), influencer marketing, event, and intercultural communication since 2014.

I come from a family of entrepreneurs and have worked in startups, larger companies, and so-called fast-paced environments.

My industry focuses are lifestyle, beauty, interior, fashion, food, and B2B (printing and packaging industry).

Languages

English
Fluent
Russian
Native or bilingual
German
Native or bilingual

Workplace preferences

Can work on-site

Berlin (up to 50km), Berlin (up to 20km), Köln (up to 20km), Düsseldorf (up to 20km), Hamburg (up to 20km), Dresden (up to 20km), Leipzig (up to 20km), München (up to 20km)

1000heads
Influencer Marketing Director
SOCIAL NETWORKS
January 2024 - Today (2 years and 5 months)
Berlin, Germany
As Influencer Marketing Director, I am responsible for team development and the implementation of influencer marketing campaigns for various clients such as Vinted, EPO, Snapdragon, Amazon, Kerrygold, Nestlé and many more.
DaLu.Agency
Founder
DIGITAL AND IT
May 2020 - Today (6 years and 1 month)
Currently working on different projects: influencer marketing, social ads, shop traffic generation via Pinterest.
My clients: Zalando Marketing Services, ressourcenmangel, Edelman, Social Match and more.
Website: www.dalu.agency
Shine Conventions GmbH (GLOW by dm)
Marketing & PR Team Lead
FASHION AND COSMETICS
February 2019 - June 2020 (1 year and 4 months)
Main project: GLOW by dm

- Project management: partner deals management incl. contracts & accounting, planning and organization of „Marketing Makeover“ (mini B2B conference).
- Strategic collaborations management: sponsoring & barter deals, e.g. winning Instagram (Facebook Inc.) as a sponsoring partner, Jolie media collaboration development.
- Performance marketing: paid social ads, SEO optimization.
- Market research: survey design, data collection & evaluation (ticket buyers survey with NPS calculation), google alerts analysis.
- Press relations & red carpet management: media accreditation & contact to 120 press representatives per event in different German & Austrian regions, briefings, clippings.
- Website redesign & relaunch: new concept development (incl. conversion optimization) & collaboration with a tech agency, budget controlling.
- Content marketing: PR stories, content planning for the GLOW magazine, print material organization & ordering, newsletter.
- Marketing strategy: tickets promotion plans, brand awareness campaigns etc.
- KPIs setting & reporting: OKRs, tools implementation etc. - Team lead: workshop, employer branding support.