About Dar
French
Native or bilingual
Standard Moroccan Tamazight
Fluent
Experience
- nubezDigital MarketingTELECOMMUNICATIONSJanuary 2024 - March 2026 (2 years and 2 months)Paris, France1. Digital Strategy DefinitionMarket Analysis: Study the competition, trends, and consumer behavior.Persona Definition: Precisely identify target profiles (age, needs, web habits).Channel Selection: Determine where to invest (social media, Google, email, etc.) based on budget and objectives.2. Traffic Acquisition (The 'Core' of the job)SEO (Search Engine Optimization): Optimize the website to appear first on Google without paying.SEA (Search Engine Advertising): Manage advertising campaigns (Google Ads, Meta Ads).Social Media: Animate communities and manage brand image on LinkedIn, Instagram, TikTok, etc.3. Conversion and LoyaltyContent Marketing: Create high-value content (blog posts, videos, white papers).Inbound Marketing: Turn a visitor into a prospect (lead), then into a customer.Emailing & Automation: Set up automatic scenarios (e.g., welcome email, abandoned cart reminder).4. Analysis and Reporting (Data)KPI Monitoring (Key Performance Indicators): Track click-through rate (CTR), cost per acquisition (CPA), and return on investment (ROI).Analysis Tools: Master Google Analytics 4, Search Console, or 'Heatmap' tools (like Hotjar) to understand user journey.
- LyceeDigital MarketingPUBLIC SECTORJanuary 2017 - December 2020 (3 years and 11 months)Paris, FranceIn the face of increased competition, a high school must now shine to attract future talent. I support educational institutions in digitizing their recruitment strategy.
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