Freelancer profile translated to English.

Description

I help online stores and small brands achieve a professional and consistent visual presence that attracts customers and drives sales.

I specialize in creating the complete visual content a business needs: design of posts for Instagram and Facebook, visual identity, and management of campaigns in Meta Business. All in one place, without you having to coordinate multiple freelancers.

I have worked with brands in gastronomy, retail, and the social sector, creating content that communicates clearly and attractively.

I work with Illustrator, Photoshop, InDesign, Meta Business Ads.

I also manage Pinterest as a traffic and sales channel for online stores. Pinterest is a powerful tool, largely underutilized by brands in Spain, which can drive constant traffic to your website for months without advertising investment if managed well.

Based in Paris, available 100% remotely for clients in Spain and Latin America.

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

CRUZ ROJA COLOMBIANA
GRAPHIC DESIGNER
PUBLISHING
January 2023 - October 2023 (9 months)
Cúcuta, Colombia
- Development of visual identities and company branding
- Design of content for social media, advertising campaigns, and digital materials.
- Creation of printed pieces such as flyers, posters, and packaging.
- Adaptation of designs to multiple formats and platforms while maintaining brand consistency.
- Professional use of tools like Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
- Monitoring design trends to offer current and competitive proposals.
- Collection of multimedia material (photos, videos, audio, etc.)
Social Media Management Illustration Strategic Creativity Photography Video Editing
Fundacion Linda CATS
Freelance Graphic Designer & Community Manager
October 2023 - December 2024 (1 year and 2 months)
- Creation and management of visual identity for awareness and responsible adoption campaigns.
- Design of graphic content for social media, including posts, stories, and promotional material focused on rescues, adoptions, and donations.
- Development of printed materials such as posters, flyers, and informational materials for events and adoption drives.
- Planning and execution of social media content strategies to increase the foundation's visibility.
- Management of digital communities: responding to messages, interacting with followers, and assisting in adoption processes.
- Writing emotional and persuasive content aimed at raising awareness and mobilizing the audience.
- Analysis of metrics and publication performance using tools like Meta Business Suite and Google Analytics.
- Creation of editorial calendars aligned with solidarity campaigns and the foundation's needs.
- Use of design tools such as Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.
- Support in promoting events, fundraising, and volunteer campaigns.
Social Media Management Community Manager Graphic Design Illustration
Kohe Ilustracion
Illustrator & Community Manager – Illustration Project (Christian theme)
November 2024 - Today (1 year and 7 months)
- Creation of original illustrations with a spiritual and narrative focus for social media.
- Development of a coherent visual identity (color palette, typography, and graphic style).
- Planning and publication of content on digital platforms (Instagram, TikTok, etc.).
- Community management: interaction with followers and strengthening engagement.
- Writing inspirational messages adapted to each visual piece.
- Analysis of metrics and account growth using tools like Meta Business Suite.
- Use of digital design tools such as Adobe Illustrator and Adobe Photoshop.
Adobe Illustrator Illustration Community Manager Graphic Design Social Media Management