Freelancer profile translated to English.
Back to original languageAbout Darlén
✌🏼 Hello! I'm Darlén, and over the last 10 years, I've achieved significant milestones that have made me an expert communication strategist. Let me tell you: I specialize in creating innovative strategies that drive meaningful change in communities (online and offline).
⚡️ Through communication and content creation, I build narratives that stand out. I enjoy innovating and being disruptive in my work.
🎯 I currently collaborate part-time at the cultural management agency Transit Projectes, where I build community with the participants of Travesías, an educational training program for cultural managers.
I'd love to bring fresh ideas to your project! I'm ready to add creativity to the development of your organization or company.
Spanish
Native or bilingual
English
Conversational
Spanish
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Madrid (up to 50km)
Experience
- Dirección de Parques y Jardines, Ayuntamiento de Zapopan, Jalisco, MéxicoCitizen Engagement and Environmental Education CoordinatorPUBLIC SECTORJanuary 2015 - December 2016 (1 year and 11 months)Zapopan, MexicoI designed and coordinated the cultural offerings (courses, workshops, and shows) for the Parque Hundido de Zapopan, a vital space for social cohesion in the municipality. I facilitated neighborhood organization in 20 other neighborhoods within the municipality, enabling them to collectively take direct responsibility for green spaces.
- Dirección de Movilidad, Ayuntamiento Municipal de Zapopan, Jalisco, México.Road Safety Education SocializerPUBLIC SECTORFebruary 2017 - May 2018 (1 year and 4 months)Zapopan, MexicoI collaborated on creating content for the social program “Luchadores Viales” (Road Warriors), a strategy by the Directorate to disseminate and socialize the mobility regulations. I was in charge of the Directorate's social media to create content, channel reports, promote the regulations, and persuade about infractions.
- Sereno Rincón, plantshopFounder and CreativeSOCIAL NETWORKSMarch 2019 - December 2019 (9 months)Guadalajara, MexicoI was the creator and brand manager of a plant shop in Guadalajara. Through social media, I successfully positioned the brand Sereno Rincón as a local benchmark. I designed and executed the commercial, digital marketing, and public relations strategy. I was responsible for product selection and visual merchandising.
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Education
- Bachelor's Degree in Cultural ManagementInstituto Tecnológico de Estudios Superiores de Occidente (ITESO)2016Aprendí a usar herramientas, métodos, técnicas y recursos para el diseño, planificación, realización y evaluación de proyectos y programas culturales. Desarrollé capacidades para analizar el entorno, rescatar y favorecer la diversidad cultural. En esta Licenciatura reconoces el valor del patrimonio cultural. Promueves, difundes y enriqueces la cultura. Aprendes a mediar entre grupos sociales, creadores y productos culturales. En esta carrera se aprende sobre la difusión de productos relacionados con el arte, la historia, la diversidad cultural y los medios de comunicación y cultura.
- Diploma in Citizen ParticipationEscuela Mexicana por la Participación Ciudadana2015Obtuve el conocimiento necesario para la construcción de objetivos en comunidades. Con metodologías de organización aprendí a propiciar entornos apropiados para el tejido social.